The Downward Spiral was conceived after the Lollapalooza festival tour as Trent Reznor thought of a "negative vibe" felt by the band when they were in a European hotel. Nine Inch Nails live performances were known for its aggressive on-stage dynamic, in which band members act angry, injure themselves, and destroy instruments. Reznor had a feud with TVT Records that resulted in him co-founding Nothing Records with his former manager John Malm, Jr. and signing with Interscope. He wanted to explore a fictional character whose life is psychologically wounded and developed a concept about the album's themes; he later used the concept as lyrics. The concept was based on Reznor's social issues at the time: he had personal conflicts with band member Richard Patrick and was known for enjoying alcohol. When developing The Downward Spiral, Reznor struggled with drug addiction and was depressed as he wrote songs related to personal issues. His friends suggested that he could take Prozac (fluoxetine), an antidepressant, but this choice did not appeal to him. He wanted the album's sound to diverge from Broken, emphasizing mood, texture, restraint and subtlety, although he was not sure about its musical direction. The album was made with "full range" and focused on texture and space, avoiding explicit usage of guitars or synthesizers.