Xaxis Places brings programmatic buying to digital-out-of-home; Real Time Platform Allows Advertisers…

27 May 2015 | Author: | Comments Off on Xaxis Places brings programmatic buying to digital-out-of-home; Real Time Platform Allows Advertisers…
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Xaxis Places brings buying to digital-out-of-home; Real Platform Allows Advertisers to Digital-Out-of-Home Campaigns with and Mobile Efforts, Delivering Messaging to the Same Audiences

(M2 Via Acquire Media NewsEdge) NEW — Xaxis, the world#39;s audience buying company, today the launch of Xaxis a new programmatic platform that advertisers to buy digital-out-of-home (DOOH) ad across more than screens via real-time-bidding. Integrated the Xaxis Data Management (DMP), Xaxis Places is the programmatic product to allow to buy DOOH inventory in full with their overall media programs.

Xaxis Places provides with the entirely new ability to the messaging that consumers on their computers, smartphones and with the messaging these consumers see when they are on the go via DOOH screens in locations as taxis, hotels and malls. To do Xaxis partnered with Spafax Networks who created a extensible database of audience indexed to specific geolocations and it to the Xaxis audiences a brand is via its display, online video, and mobile campaigns. Through Places, advertisers can plan, and measure their DOOH at scale, with more than previously possible.

Xaxis Places is the first to pair the flexibility and segmentation of audience buying with the visibility and real world of digital-out-of-home, said Xaxis operating officer, Mark Xaxis Places allows to greatly refine who they#39;re reaching with their buys, minimizing waste and overall campaign impact.

More than 1.4 billion digital-out-of-home impressions will be through Xaxis Places at via screens in various locations taxis, shopping malls, offices, stadiums, gas stations, buildings and hotels among Xaxis Places is fully via advertisers#39; third party ad and all screens are Nielsen/Arbitron measured.

Xaxis Places represents the media channel to be incorporated the Xaxis DMP and follows the recent of Xaxis Radio, the first buying product for the digital market. Both additions the company#39;s mission of leveraging and technology to help brands audiences wherever they to be and through all phases of the marketing — from direct to brand building, awareness

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About Xaxis Xaxis is the largest audience buying Through its proprietary platform, offers advertisers a single, resource from which to and engage with global across the universe of digital Xaxis does this for its agency partners, Maxus, MediaCom, and Mindshare.

Xaxis, a company that is part of has a presence in 20 countries across America, Europe and Asia For more information, please www.xaxis.com .

Xaxis Digital Brilliance Communications disclaims all liability for provided within M2 PressWIRE. supplied by named party/parties. information on M2 PressWIRE can be obtained at on the world wide web.

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