27 Aug 2014 | Author: | Comments Off on Volkswagen

Volkswagen has been the largest car in Europe since the 1970s. It has the largest assembly plant and best selling car (Golf) in

Being a German company, group positions its brands at the part of the market – is mass premium, Volkswagen is while Bentley, Lamborghini and are prestige marques. Only the SEAT and Czech Skoda at the lower end of the market, but they share the high quality and standard of the group because of platform and component sharing.


Volkswagen was born out of the of Adolf Hitler. It was believed during his imprisonment in 1924, read some books the story of Henry Ford and was impressed. Soon after he to power in 1933, he made two 1) started the construction of Autobahn highway to interconnect the major in Germany; 2) assigned Austrian Ferdinand Porsche to develop a production car for his people.

He wanted every family to a car in its garage, therefore the car was called , or People’s Car in English. The car were to be by NSU.

According to the requirements set by Porsche designed a rear-engined car an air-cooled flat-four engine. It air cooling because the dictator his kingdom would soon to African desert. The car was not particularly but it was designed with great to details, taking into economy, ease of production and into consideration.

Today this car is known to the as Beetle, or what the American Bug.

In 1941, the great was built (out of the mandatory from German people) and run was completed. Unfortunately, the broke out of WW II it was soon converted into an The Volkswagen car was also modified to vehicles which was really in the North African desert.

The road car was put into shelf the war ended.

Volkswagen Beetle

the war, the Volkswagen factory under the control of British The British examined the car and was not very to produce it in their home but they helped the German to the factory and renamed the town to Production of the car increased quickly, since it started exporting to the US, its cult looks and good made it a hit.

Its sales accumulated to 1 million in 1955, 15 million units in (which surpassed the old record by Ford Model T) and eventually 21.5 million units the last Beetle rolled off the line in Mexico in 2003.

So far the seems like the history of In fact, Volkswagen was virtually a company until the early It tried to find a new design to the car but every time failed the 1500 in 1961, the 411 in 1968 and the K70 in 1970.

The hatchback Polo, was based on Audi 50, relieved pressure, but the declining sales of eventually drove the company a loss in 1974.

Volkswagen Golf Mk1

Luckily, the year launched the Giogiaro-designed (American called it Rabit), a car saved the company and became core model in the following In the 80s and 90s, Polo and Passat taking some pressure off the of Golf. The product portfolio of became healthier.

Volkswagen Auto Union in 1965 and NSU in merging them into It took nearly 3 decades to Audi into a successful brand like Mercedes and

In the 1980s it started internationalising SEAT was bought in the mid-80s, in the early 90s, then in its CEO Ferdinand Piech bought 3 in a row: Lamborghini, Bugatti and Unlike the American, Volkswagen skills and patience to turn these brands while their individuality.

In the late 2000s, a failed of takeover by Porsche resulted in a takeover. Porsche became brand of Volkswagen. Meanwhile, it minority stake in Suzuki to its small car strategy.

Copyright by Mark Wan Return to AutoZine page

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