The AutoIndustrie Blog: Proton Perdana replacement…NOT

20 Apr 2015 | Author: | Comments Off on The AutoIndustrie Blog: Proton Perdana replacement…NOT
Proton Perdana

replacement. NOT

of a new Perdana replacement have making its round on many forums after images of a mid-size sedan began to on the Internet. I wish to put a couple of straight. Unless there was an turn between the middle and end of which I was not aware of, this was a still-born and has since been by Proton.

If you ignore the badging, the car in is actually an Australian built 380, a mid-size sedan designed for the Australian and Middle-East one of the two largest markets outside the States for medium sized However, the vehicle was launched at a of rapidly escalating prices has dampened much of the Australians for medium sized sedans.

As the global car market is shifting more fuel efficient cars, the 380 is competing in a reducing Mitsubishi#8217;s woes were compounded by the fact that it had to with the segment domineering Aurion (Asian Camry) and the among old-school nationalistic #8211; the Holden VE Commodore and Falcon.

Even sales of the has been encouraging (though success has been at the expense of and Holden), Toyota too has to admit the Aurion is competing reducing segment. Hampered by poor and an under-utilized factory, Mitsubishi Australia was desperately seeking for an program. Malaysia#8217;s Proton like a possible partner.

background out of the way, the vehicle in the was actually shipped in to Malaysia Mitsubishi#8217;s Tonsley Park in early 2006 for homologation and climate assessment by Proton, as the two seek to review their financial positions. Though wise the car could be considered as a for the long-serving Perdana, both and Proton had different requirements as a

Mitsubishi was looking for an export which does not make sense to Proton as its Tanjung and Shah Alam plants grossly under-utilized as well. as Australia is not part of AFTA and as such import duties be very prohibitive. And with the currency exchange rates, the did not went any further.

But the final was placed on the coffin when a closed-door viewing by the Prime of Malaysia Abdullah Ahmad the 380 got a thumbs down as the PM is not too keen on continuing to re-engineer other models. He wants to see Proton harder to develop home-grown

By March 2007, it was pretty that no export deal be possible to Malaysia as Mitsubishi Australia were forced to its Tonsley Park operations years of flagging sales and financial losses.

Proton Perdana

An Australia network’s report on Tonsley plant closure.

Take of the socio-political implications and the political that car industry executives

Personally, I see Mitsubishi as a company with many brilliant as shown in the prowess of its rally-bred However the direction and business of the company#8217;s leaders always across to me as a bit lacking. Mitsubishi#8217;s in motorsports, especially in world has been instrumental in raising its profile and awareness.

However, it seems as though just stopped there. It that there isn#8217;t any direction on capitalizing on its motorsport nor is it how does the company#8217;s motorsport filters down to its everyday

Take BMW AG for example, there is a clear direction for BMW#8217;s involvements and the role of its #8220;halo-models#8221; its M3 and M5 on its lesser 3-series and 5-series Same thing goes to and Audi#8217;s AMG and RS badged #8220;halo Both BMW and Mercedes-Benz uses F1 as its branding tool, while and Mercedes-Benz uses the DTM for its road in Europe.

Audi uses Le to prove a point of its diesel used in all its diesel models the humble A3 right up to its flagship A8. So uses WRC to prove its fancy 4WD, which is used by#8230;err#8230;the Lancer Evolution?

Closer to home, Mitsubishi Malaysia has been trying its to penetrate into the Malaysian sedan market with its styled (exterior at least#8230;) 2.0GT, undercutting the dominant and Corolla Altis by large However, a poorly thought out plan has resulted in Mitsubishi swamped by orders with a list stretching up to 7 months.

So is opportunity cost involved unfulfilled demand leading to sales while it could made more profit and more customers by not engaging in a with Toyota and Honda in the place. So right from the Mitsubishi has already been as a third-rate cheaper Japanese (second-rate being Nissan).

Price-wars works on services (telco services for example) as the are non-tangible and value-added services can be in and altered accordingly. However for products where there are cost involved, standardised processes to adhere to and having a short product life engaging in a price-war will hurt your bottom At the moment, the Lancer is perceived a alternative to the dominant Civic and

So its sales will continue to be so long as they continue to its current price perpetually. its newer replacement model, is likely to face a hard convincing its customers that an in price is justified.

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Proton Perdana
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