Sneak: Nissan Serena S-Hybrid

28 Aug 2014 | Author: | Comments Off on Sneak: Nissan Serena S-Hybrid
Nissan Serena

Sneak: Nissan Serena S-Hybrid

Posted by Andrew Lee × July 3, 2013 at 6:27 am

On location. The minivan was thoroughly molested before I got a chance to shoot this.

Kajang, 29th June, 2013 #8211; As reported on our Facebook page . selected automotive media got a chance to see the soon-to-be-launched Nissan Serena S-Hybrid in the flesh at a private location in Kajang today.

Interior looks practical, A-pillar see-through a welcome concept, especially in vehicles like this one.

The sneak preview coincided with the shooting and production of the Serena S-Hybrid#8217;s upcoming television advertisement (TVC). The S-Hybrid will tentatively be launched in August this year.

Expect modern-age practicality in the S-Hybrid, in addition to lower duties and fuel consumption in Malaysia.

Present at the preview was Mr. Alvin Ng (Creative Director, TBWA KL), Ms. Yee Hui Tsin (General Manager, Creative Juice), and Mr. Tan Keng Meng (Director, Marketing Product Planning, ETCM).

They explained to the media about the concept behind the S-Hybrid and its TVC.

3/4 rear view shows, like all other MPV#8217;s and minivans, just about the same thing.

As of time of posting, the price for the Serena S-Hybrid has yet to be disclosed. However, according to the Nissan Global website#8217;s August, 2012 release. the minivan costs between 2,384,550 yen to 2,799,300 yen (RM75,115.71 to RM88,180.75, July, 2013 conversion rate). We would expect the price to double here in Malaysia.

[spoiler title=Show English Press Release]

Kuala Lumpur, 29 June 2013 –The Nissan Serena Smart Hybrid (S-Hybrid) will soon become the latest talk-of-the-town. But before then, Edaran Tan Chong Motor (ETCM) is providing an exclusive sneak preview of Malaysia’s first Hybrid Multi-Purpose Vehicle (MPV) with behind-the-scenes insights of the video production.

The creative ideas behind the production of the videos were conceptualized with the theme “ Meet The Hybrids #8211; New Age Family, New Age MPV ” which ideally represents the Nissan Serena S-Hybrid. This concept showcases a family that has embraced new technologies, making them more modern and connected compared to conventional families.

Cool and sophisticated, the Nissan Serena S-Hybrid has high-tech features, spaciousness and a quality interior, complemented by exclusive and distinctive exterior. This cool MPV has plenty of space for eight so even Grandma and Grandpa #8211; and their friends #8211; can join the family on outings!

Mr. Tan Keng Meng, Director of Marketing and Product Planning commented, “It gives us great pleasure to provide the media with first-hand preview of the all-new Nissan Serena S-Hybrid that will be launched in the third quarter of this year. We hope that they will also enjoy the experience of seeing the “ Making of the Nissan Serena S-Hybrid Family ” video production.”

This sneak preview is part of ETCM’s initiative to increase the awareness of Malaysia’s first S-Hybrid MPV among the public while generating positive public interest leading up to the launch of the model.

During the pre-launch sales period, there will be an attractive Early Bird Promotion. Starting from today, the promotion consists of a Motorist Personal Accident Insurance package, relatively low hire-purchase interest rates and a free service package.

The two remarkable individuals behind this creative concept are Yee Hui Tsin, General Manager, Creative Juice Kuala Lumpur, and Alvin Ng, Creative Director, TBWA Kuala Lumpur. Both of them have brought their vast experience to create something unique and fun significant to the concept of Nissan Serena S-Hybrid video production.

Disclaimer: The Nissan Serena S-Hybrid viewed at the Sneak Preview is equipped with all accessories (including optional accessories).

[/spoiler]

[spoiler title=Show Chinese Press Release]

马来西亚第一部混合动力多功能车 (S-HYBRID MPV)

全新日产 SERENA S-HYBRID 先睹为快!

(吉隆坡2013年7月2日)马来西亚第一部混合动力多功能车 (S-HYBRID MPV), 日产SERENA S-HYBRID即将成为全城轰动的话题。但在这以前,陈唱汽车经销有限公司(ETCM)将抢鲜推出SERENA S-HYBRID幕后制作过程短片,让消费者可以先睹为快其全新日产SERENA S-HYBRID的风采!

幕后花絮短片的创意概念源自于日产SERENA S-HYBRID的广宣“迎接HYBRID – 新时代的家庭、新时代的MPV”。这个概念描述一个接受新科技的家庭,与其他普通家庭相比,他们的生活是更摩登更现代和更丰富。

日产SERENA S-HYBRID拥有多种高科技配置,空间宽敞且品质高雅,配上独特雅致的外观,酷炫而精致!这部超酷的多用途汽车,宽敞的空间还可乘载爷爷和奶奶,与亲朋好友一同出游!

陈唱汽车行销及产品企划董事陈庆民说:“我们很高兴传媒朋友能成为第一个看到即将在今年第三季推出的全新日产SERENA S-HYBRID。我们也希望大家可以尽情观赏日产SERENA S-HYBRID家庭幕后花絮的网路影片。 ”

今天的预览活动是陈唱汽车为提高消费者对马来西亚第一部混合动力多功能车 (S-HYBRID MPV)认识以及对保护环境意识的活动,同时希望在正式推出这款汽车之前,让消费者能先了解这部车的科技持性。

在预购促销期间,陈唱汽车将会推出上市前抢购,优惠专案。即享有意外保险,低月付以及免费保养等优惠专案。

吉隆坡Creative Juice的总经理Yee Hui Tsin和吉隆坡TBWA的创意总监Alvin Ng是这项创意概念的大功臣。 他们以他们在广告界多年的丰富经验,为日产SERENA S-HYBRID的短片制作提出了具创意、独特和有趣的概念。

Nissan Serena

免责宣言: 规格配备,以实际贩售车辆为准。

[/spoiler]

[spoiler title=Show BM Press Release]

Pratonton Tidak Rasmi MPV S-Hybrid Pertama Malaysia, Nissan Serena S-Hybrid Serba Baharu!

Di sebalik tabir produksi video “Secara Langsung”

Kuala Lumpur, 29 Jun 2013 – Nissan Serena Smart Hybrid (S-Hybrid) akan menjadi buah mulut tidak lama lagi. Namun sebelum itu, Edaran Tan Chong Motor (ETCM) mengadakan satu sesi pratonton tidak rasmi kenderaan pelbagai guna (MPV) hibrid pertama di Malaysia itu bersama sebalik tabir pembikinan videonya.

Idea kreatif di sebalik produksi video tersebut dikonsepkan menggunakan tema “Temui Hibrid – Keluarga Zaman Baru, MPV Zaman Baru” ( Meet The Hybrids #8211; New Age Family, New Age MPV) yang sememangnya tepat untuk mewakili Nissan Serena S-Hybrid. Konsep ini menunjukkan sebuah keluarga yang menggunakan teknologi baharu yang menjadikan mereka lebih moden dan berhubung berbanding keluarga konvensional lain.

Hebat dan sofistikated, Nissan Serena S-Hybrid memiliki pelbagai ciri berteknologi tinggi, ruang luas dan ruang dalaman berkualiti yang disempurnakan dengan bahagian luaran yang eksklusif serta tersendiri. MPV hebat ini mempunyai ruang yang luas untuk lapan orang penumpang. Maka, nenek dan datuk serta rakan-rakan mereka juga boleh turut sama bersiar-siar!

Pengarah Pemasaran dan Perancangan Produk ETCM, Tan Keng Meng berkata, “Kami amat berbesar hati untuk memberi peluang kepada rakan-rakan media melihat secara dekat Nissan Serena S-Hybrid serba baharu yang akan dilancarkan pada suku ketiga tahun ini. Kami harap mereka juga menikmati pengalaman menyaksikan pembikinan produksi video Keluarga Nissan Serena S-Hybid.”

Pratonton tidak rasmi ini adalah sebahagian daripada inisiatif ETCM untuk meningkatkan kesedaran orang ramai mengenai MPV S-Hybrid MPV pertama Malaysia. Pada masa yang sama mencetuskan minat positif pengguna menjelang pelancaran model tersebut.

Sepanjang tempoh jualan pra-pelancaran, satu promosi menarik untuk pembeli terawal akan diadakan. Bermula pada hari ini, promosi tersebut melibatkan pakej Insurans Kemalangan Peribadi Pemandu, kadar faedah sewa beli yang rendah dan satu pakej servis percuma.

Dua orang individu di sebalik konsep yang kreatif itu ialah Pengurus Besar Creative Juice Kuala Lumpur, Yee Hui Tsin dan Pengarah Kreatif TBWA Kuala Lumpur, Alvin Ng. Mereka berdua membawakan pengalaman luas masing-masing untuk menghasilkan sesuatu yang unik, menarik dan signifikan kepada konsep pembikinan video Nissan Serena S-Hybrid.

Kenyataan: Nissan Serena S-Hybrid yang dilihat pada sesi pratonton tidak rasmi dilengkapi dengan semua aksesori (termasuklah aksesori pilihan).

[/spoiler]

The S in the emblem stands for #8220;smart#8221; and #8220;simple#8221;, determinant characteristics of the new Serena.

For more photographs of the Serena, please head to our Flickr site .

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Nissan Serena
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