SMART | Full-Service Creative Advertising Agency, Digital, Marketing and Brand Strategy

14 May 2015 | Author: | Comments Off on SMART | Full-Service Creative Advertising Agency, Digital, Marketing and Brand Strategy

Award-winning creative advertising offering brand strategy, web development and design across Sydney, Brisbane and Gold advertising agency offices.

Advertising Agency

A division of WorldGroup and part of the Interpublic

Award-winning creative advertising marketing agency, brand agency, digital web interactive and graphic design agency Sydney, Melbourne, Brisbane and Coast, Queensland advertising

SMART‘s services brand strategy, advertising, marketing and design, including a suite of digital, interactive, and web services and all associated production both for above-the-line media, television, print, outdoor, and magazine, and online and below-the-line including email marketing, direct mail, social collateral, visual merchandising and relations, as well as through-the-line neutral and integrated 360-communications including experiential and ambient and event management.

Launched in 2000 as a boutique agency, SMART was established by a of ex-multinational agency professionals to create a strategic and creative to traditional agency thinking. The was originally positioned as a specialist in advertising and challenger brand partly due to the age and non-traditional philosophy of its partners who were each thirty when they set up the

SMART is known for taking a approach to its clients, focusing on creative brand advertisers as adidas, Coca Cola, Ferrero, Levi’s, McDonald’s, Vodafone, Australand and Nature’s Its creative work has been at advertising award shows the Cannes Lions International Festival, One Show, Clio New York Festivals and local advertising shows including the Writers and Art Directors (AWARD) and Art Directors Club (MADC) The business has also been in the BT and AdNews Agency of the Year and the Business Review Weekly BRW 100.В

The agency’s leadership include and CEO of McCann Worldgroup Ben Lilley, one of AdNews’ top Forty Under industry professionals, ex-Young strategy planner Ashley and highly-awarded ex-JWT creative John Mescall, writer of the phenomenon Dumb Ways To

The National Executive Creative of SMART is Ben Davis who began his with Ogilvy and Mather in Joe Sands is SMARTs Queensland Director with Janelle heading up the Sydney and Melbourne

A regular on Australian agency lists, SMART competes the likes of AJF Parnership, Boiler Communications, CHE, DDB, FCB, MC Saatchi, Badjar Mather, BMF, Boiler Communications, BWM, Clemenger Cummins Nitro, Euro George Patterson (GP YR), Worldwide, Host, Jack Currie, JWT, Leo Burnett, Publicis Mojo, Naked, Saatchi, The Furnace, The Glue The Works and Three Drunk

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