Sales Legend: Mercedes 190 | Car Dealer MagazineCar Dealer Magazine

31 Aug 2014 | Author: | Comments Off on Sales Legend: Mercedes 190 | Car Dealer MagazineCar Dealer Magazine
Mercedes 190

Sales Legend: Mercedes 190

It was the car brought Mercedes to the masses and as fresh today as it did back in – it’s our latest Sales the Mercedes 190.

THE Mercedes 190 was launched as the affordable Mercedes ever. you must note, is a relative It’s like saying Branson is going on an economy

He may start to drink own-label but he’s still a gazillionaire who buy the Moon if he wanted to.

So, 1983’s BMW 3 Series rival Mercedes may have cost than its other models, but it was no Nor was it ever designed to be. Even the at the time said it was ‘massively meaning it truly is a Mercedes few others.

We say this because, no Merc before or since, it merges modernity with all the feel you expect of a Benz. It an early 1980s market its crisp styling and clean – it was a real design trend-setter for the brand, setting a template for all variants and finally laying to the staid style of its past.

Experts reckon it’s one of the best-conceived models ever, a Bruno Sacco success. He it, and clothed a feel-good interior pretty lines that only enhanced on later 2.3-16 models – the Mercedes

Yes, while standard had fairly conventional engines the 190E 2.6 six-pot was delectable), a to go DTM touring car racing saw the brand go to town with its high homologation special.

Cosworth breathed on the engine, it a 16-valve head and boosting the to 185bhp. Sounds middling but was pretty fearsome back especially as it didn’t dent the total reliability one bit.

proved this by running a of 190E 2.3-16s flat out at a track. For 50,000km. At an average of 154mph. Faults? Not one.

LOVED #8216;EM

Mercedes 190

Just all the road cars, in fact. dealers loved ‘em from the not least because they now sell a Ford Sierra Okay, the base cars hardly fast or well but for the price of a posh Ford, could now get the luxury of the three star, for the first time

This was unique and really compelling.

So much so, sales grew – but it wasn’t the poverty cars that sold much to dealers’ delight. the extra affordability of the model many indulged, choosing 2.0-litre variants or, in even encouraging numbers, the 2.5-litre

Mind you, this car was lovely.

Famed motoring LJK Setright said it was one of his favourite of all. This did the car’s no harm at all…

In short, the 190 was a It helped turn the brand a low-volume maker into the UK it is today – without this, the to A-Class and B-Class would been impossible.

More that, there would been no C-Class, its direct and every dealer in the land just how crucial that one car is to UK’s fortunes.

It was replaced in 1993, after a 10-year run that saw more 1.8 million examples built. In time, Mercedes was virtually with its success being on the fine 190.

Had it not been as as it was, the company would be different today. That it was so therefore, means the 190 really deserve its true sales status.

Mercedes 190
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