Sales Leads: Toyota- Scion, Safeway, Aflac, Macy’s, Carnival…

6 Sep 2014 | Author: | Comments Off on Sales Leads: Toyota- Scion, Safeway, Aflac, Macy’s, Carnival…

Sales Leads: Toyota- Safeway, Aflac, Macy#8217;s,

Published: 09/23/2013

A summary for Marketers, Media Sales and Advertising Agencies to see what are moving into the Hispanic and/or targeting Hispanic right now.

This season saw plenty of growth in the category, at least if you were inventory in the Hispanic market. one of the reasons that Toyota Scion saw fit to make its first upfront buy this year. in October, it’ll roll out Univision’s various properties, an integration in Gossip Girl Adweek reports.

It is not new for Scion to the Hispanic youth, said Inouye, national marketing for Scion. But in the past we’ve targeting the acculturated youth. said that the outreach to Hispanics was a relatively new one for the company.

year, it began advertising Univision and this year with agency Zenith to bring the network on board for creative with a comprehensive buy includes sports, scripted and a Q2 buy that will incorporate branded to Univision’s movie

Safeway is teaming up with Network host, top-selling author Marcela Valladolid to the Marcela Valladolid brand.

The new brand offers an assortment of and flavorful food products make it easy for shoppers to home a real taste of up in Mexico, I know what Mexican food is — and Valladolid said. Hispanic are important to Safeway and we are excited to up with Marcela to bring innovative brand to all our shoppers a real Mexican eating said Joe Ennen, senior president of consumer brands for

Marcela has been a fantastic for us to work with on our mission to authentic Mexican foods and approachable for Safeway shoppers Marcela Valladolid products, exclusively for Safeway, will be on in more than 1,400 stores nationwide beginning month.

Columbus-based Aflac debuted its new television commercial called on Spanish television and radio in key Hispanic markets.The commercial is the Spanish-language commercial in 2013, and is the installment of the company’s Out of Work campaign, the company said.

The chronicles the Aflac Duck an unexpected injury, recovery, and now his to get back to work as Aflac’s spokesduck, Aflac said in a to the company, In this new ad, the Aflac is rehearsing backstage to get the ‘word’ using a variety of popular cliches to connect with the Hispanic community, about the that pays policyholders benefits so they can focus on rather than worry their finances. The ‘word,’ of is ‘Aflaaaac!’

Aflac Executive President and Chief Marketing Michael Zuna said of the As the diverse Hispanic market to grow, we want to remind all consumers about the peace of that Aflac policies can provide.Rehearsal, which is targeting all adults, will air on Spanish and radio stations in New York, Los Angeles, Houston, Orlando, Rico, and San Francisco, the company

This fall in celebration of Heritage Month, Macy’s Latino-Americans contributions to fashion, and culture in partnership with . a Spanish language women’s magazine published by Televisa and Digital.With special events at locations across the country, is set to commemorate the cultural influence of the community while also homage to two international stars and this year’s Macy’s of Style — singer, author and fashion designer and Nickelodeon’s animated preschool Dora the Explorer.Macy’s Hispanic events will take at select stores across the Customers who join the celebration have the opportunity to take a Inside Thalia’s Closet meet Dora the Explorer.The kick off Sept.

20 with a Dora the Explorer at Macy’s West Covina in Covina, Calif. at 5 p.m. and through Oct. 12.

A 60-second TV will begin running week on primetime TV shows as CBS’ How I Met Your Mother and Parks and Recreation, as well as on cable networks, The New York reports. It will feature from videos and photos by former passengers, as well as folks specifically hired to cruises on Carnival and shoot The campaign will also digital and radio advertising.

hasn’t run any TV advertising and only digital ads since the February that stranded 4,200 and crew in the Gulf of Mexico for days. Jim Berra of Carnival the campaign was designed to accelerate in advance of the wave season in the quarter of 2014.

Fox Sports YouTube and Fox Sports agreed to jointly sell ads on the network’s YouTube channel, the said, signing up Burger as the initial sponsor.As part of the which began earlier month to coincide with the of the NFL season, Burger King and ads appear on the fantasy football-themed Inside Fantasy. The fast-food is running pre-roll ads against there along with promoting its Buffalo Chicken Its branding is also featured the videos — on a news for example, bearing the Burger logo.

Univision Deportes, sports division, announced it will produce “Primero y Presentado por Bud Light” (“First and Ten by Bud Light”), a weekly web series with the latest and greatest in NFL reviews and play-by-play breakdowns, for the official Spanish-language websiteNFL.com/Español. The is available every Friday at ET thereafter, through the close of the NFL first season-long, branded in partnership with the NFL and Bud Light, y Diez’ marks a turning for Hispanic American football said Juan Carlos president, Univision Deportes. “By up-to-the-minute news, analysis and curated for Hispanic viewers, and by commentators from the Univision family—we are able to provide with a more relevant and overview of the NFL season.”

GET ALL THE LEADS YOU NEED WITH INTERACTIVE DIRECTORY OF CORPORATE AND MEDIA BUYERS! For detailed information on Corporate Marketers at companies and the decision makers at Advertising Agencies, get access to Interactive Directory of Corporate and Agencies targeting Hispanics more than 3,000 Agency and Marketing/Advertising Directors. into an Excel Spreadsheet for integration into your own If you are a Subscriber to the Directory login and the Directory.

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