Rolls-Royce’s turbocharged future – Apr. 5, 2010

28 Apr 2015 | Author: | Comments Off on Rolls-Royce’s turbocharged future – Apr. 5, 2010

Ghost story: Rolls-Royce’s future

By Alex Taylor senior editor April 5, 2:01 PM ET

(Fortune) — If the Ghost were a diet it would be a best seller.

you, that is doubling off a small base. The market for cars is tiny. Rolls 1,002 cars last 35% to 40% of them in the U.S.

Toyota (TM ) that many Camrys in a

Driving a Camry or any other car was never like this, A weekend behind the wheel of the is like relaxing in a fine You are being pampered.

Surrounded by luxurious materials, comfort is accorded the highest and your instructions, whether by foot or finger, are immediately and carried out.

The Ghost is an in peace of mind for those who can it. With a base sticker of $245,000, it costs more most people make in a

At this point in its 106-year you would think that transportation would be second to Rolls, but the marque has endured a of ups and downs.

The modern Rolls-Royce Cars was created in 1998, Germany’s BMW bought the rights to the erected a plant in Goodwood, and began designing an all-new car The original Phantom sedan, in 2003, seemed a strange way to

The Phantom is a brute: massive, and awkward. Designed as a car to be driven in, not it became a symbol of ostentation in an age showy displays of wealth are if not actually hazardous to safety and Two subsequent model variants, a and a drophead (convertible in American-ese) did to mute its impact.

Rolls that the Phantom was so imposing owners were keeping it in garages, taking it out only for occasions. Sales took years to reach BMW’s of 1,000, hitting 1,212 in Rolls seemed more of a than an actual business.

Cue the Ghost. Besides being lighter, and less expensive, it is proportioned, more refined and aesthetically pleasing.

While the had a comically long hood in British-ese) and a thick C-pillar to shield the rear-seat occupants public view, the Ghost is front and back. The rectangular and newly-recessed radiator grille as if they were made for other rather than the product of a shotgun wedding. and curves blend into the body rather than abruptly with each

Inside, the new car delivers an even dramatic upgrade. The instruments, and screens are pleasingly arranged than crammed together. functions can be accessed by simply a button rather than through an endless number of and data is conveyed in a particularly font.

Nor has Rolls forgotten makes British luxury so endearing. It remembered to include pleasing, if anachronistic, touches as vents, organ-stop controls and the leather, wool, and wood

Underway, the Ghost is nothing than a revelation. This is the and most comfortable car I have

The Ghost is powered by a V-12 (compliments of BMW, which 20% of the auto’s components) with turbochargers that produce 576 That’s sufficient muscle to the Ghost to 60 miles per hour in 4.7 yet thrifty enough to win an EPA mileage of 13 mpg city/20 mpg highway. That with 11mpg/18mpg for the Phantom.

Even plutocrats like to as if they are doing something for to the environment.

I did find the steering traditionally skinny, unnaturally for a car of this heft. But I never about where I was heading or how long it took to get there. the Phantom, the Ghost has a power dial in place of the tachometer indicates how much of the engine’s is available to driver.

It seldom dropped below 80% my stewardship.

I could go on about the holders in the front doors, the rear doors, the switch-operated door-closers and the Spirit of Ecstasy ornament that disappears the touch of a button. These are that are unique, quaint and

But the real message here is Rolls is now in a position to waft into its second century a sedan whose owners actually enjoy driving for

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