Rolls-Royce Phantom Series II | Lifestyle | Wallpaper* Magazine

25 Oct 2014 | Author: | Comments Off on Rolls-Royce Phantom Series II | Lifestyle | Wallpaper* Magazine

There was a brief moment, in the early noughties, when design truly came of The success of BMW#39;s reincarnated led the charge of new models from a of manufacturers, all of which had been and tucked to bear not just a nod of family resemblance of cars by, but something approaching a near albeit smoothed out for the benefit of beefed up for crash protection and of most of the idiosyncrasies that tends to amplify and turn fond reminiscences.

One new car glided above all these old school The Rolls-Royce Phantom. introduced in was a behemoth, a deliberately provocative of automotive form making celebrated privilege and the maxim is right#39;. The Phantom was largely in the Munich and California brand-building of BMW#39;s DesignWorks studios.

It wore its influence on its hefty chose to use size as a virtue, and all the echoed the Sixties adman of David Ogilvy, who used his Rolls-Royce print adverts to a prose portrait of a car company to insane levels of detail and perfection.

The approach paid The UHNWI brigade embraced the with open arms, subsequent, brasher rivals the Maybach into touch, and in the BMW-steered company#39;s rediscovery of service, refined design and old fashion craftsmanship.

The Phantom has been joined by two siblings, the Coupé and Coupé. two door that use the mammoth platform to what are essentially land-going vast weekend conveyances for the who might occasionally like to him (or her) self. The range is bolstered by the Ghost, a (slightly) saloon with a more interior but also the quality ambiance and proportions of its larger

After nine years of the model, the Phantom Series II has given its first major The aesthetic changes to the Series II car as one would expect from RR, to the point of invisibility. Gone are the lights at the front in favour of rectangular LED units.

And that#39;s it.

Under the skin, a new gearbox the transmission of power from the V12 to the wheels an even more and undetectable process. Rolls such vulgarities as a rev counter, a dial reading #39;power instead, supposedly indicating how much oomph is available one#39;s right foot at any time. In practical terms, it remarkably little, although will probably appreciate the it draws with their own statements, namely that any moment there#39;ll be more enough funds available.

Perhaps the greatest and most benefit is in the electronics. Car IT moves at a pace in comparison to the rest of the industry, and the original BMW-sourced sat nav and menus were showing age. BMW is once again at the of car electronics design, and the Series II get the latest and best, a class-leading of software that fills the 8 with lavish graphics and navigable information.

When you want to be reminded of always-on century connectivity, simply a button and the whole ensemble away behind a slab of (substitute another well-lacquered of choice).

Craft abounds. The seat is still palatial even in the Coupe and DHC, the isn#39;t exactly lacking and tricksy but delightful touches the #39;starlight headliner#39; abound (an version of the glow-in-the-dark stars one on children#39;s bedroom ceilings, with several thousand worth of fibre optics The long wheel base of the Phantom is one of the largest cars on the with carpets so plush want to swap your for slippers as you step into the

Despite the scale and opulence, the family is as much fun to drive as be in. Ample power helps the bulk, but BMW#39;s dynamic is also much in evidence. cars handle beautifully, the winding roads above with graceful ease, dawdling local pick-up without so much as a roar the engine and generally sweeping all them with a glimpse of towering Doric grille.

RR their customers well, for is the type of purchase that lengthy consultations, much over colour and specification and the of one-on-one service the super take entirely for granted. The suggestions that the typical favours discretion over are rather wide of the mark, that a Rolls, however is not exactly a symbol of stealth That said, new markets China in particular – are the company#39;s army of marquetry seamstresses and bespoke designers busy.

A brand new Phantom isn#39;t until 2016 at the earliest, a lengthy product cycle by industry standards, but one that the company#39;s long-standing image of evolutionary design. The original V and VI – the two models the current owes most to in terms of and stance – were from 1959 all the way through to in myriad variants and mechanical

But while the traditional Rolls-Royce wasn#39;t superficially concerned fads or fashion (although were always exceptions), the car buyer is a fickle character, more so than at this upper end of the market. As an arm of BMW, RR is focused above all else, and a shame that the all-electric prototype, the 102EX, won#39;t be any further following lukewarm from its target market.

The best car in the world? That much depends on what you a car for. If automotive travel is preserving an impervious bubble of and luxurious ambience as you#39;re from A to B in insulated bliss, the delivers on every level.

else can rest assured the carefully crafted image of most celebrated of brands is founded on rock-solid foundations.

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