Rolls-Royce 200EX: The New York Debut : Automobiles De Luxe | The Great Marques

27 Mar 2015 | Author: | Comments Off on Rolls-Royce 200EX: The New York Debut : Automobiles De Luxe | The Great Marques


Rolls-Royce 200EX

: The New York

By Gunnar Heinrich | IMG Automobiles De

IT was deja vu all over again, as say.

Yours and Richard (the M5 owner featured in our BMW Segment) went to Frank IAC center for the eleven o#8217;clock of the 200EX a.k.a. #8220;Baby that had made its way to New York its Swiss premiere. Admittedly, flashed on the Saab fashion GM put on for the BioHybrid concepts last Ah, memories#8230;

The Rolls event was a subdued, but glossy affair. The Gehry was given all the calm of a British first class departure with polite staff you guidance and food at every An expertly managed affair, all

Before an assembly of the carefully automotive paparazzi and Jean Rolls-Royce CEO Tom Purves noted in language on how 2008 was actually a year for Rolls-Royce and that better times lay ahead the onset of the 200EX.

Except top executive didn#8217;t say #8220;bully#8221; and his was not Queen#8217;s patrician per se, but rather a delivery that broadcasted a demeanor in representing a very new for a very new and diverse, but nonetheless clientele.

We learned that 80% of Rolls-Royce are, in fact, new to the marque a polite way of also saying money#8221; and that 40% of Rolls comes from the U.S. of A.

some grist to the mill, Mr. pointed that the #8220;brand#8221; is commercially viable by virtue of its importance; more brides on having Rolls-Royces for their than any other car, he

Rolls-Royce Chief Designer Ian took over proceedings and that whereas the Phantom be thought of as the #8220;tuxedo#8221;, the 200EX be thought of as the business suit. there are suits and then are suits,#8221; Mr. Cameron qualified.

Then with a some flash, a video appeared on a and we were treated with 200EX visuals followed by the unveiling of the actual car.

This is when the auto and Jean Jennings collectively from their chairs and the new Roller as if to be the first to squeeze in an with Anthony Hopkins.

a switch, the collective mood journalists and Rolls staff from reserved to near And as execs explained that Rolls-Royce is about the celebration of and the 200EX is, in a big way, the company#8217;s own note for 10 years of hard in bringing fresh meaning and vitality to a very old name.

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