Publicis Groupe Acquires 75.1% of Walker Media – WSJ.com

26 Aug 2014 | Author: | Comments Off on Publicis Groupe Acquires 75.1% of Walker Media – WSJ.com
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Publicis Groupe Acquires of Walker Media

Regulatory

Publicis Groupe (Paris:PUB) Paris: FR0000130577) announced the acquisition of Walker Media in the UK. MC the current owner of Walker will retain a 24.9%

Walker Media was formed in by Christine Walker and Phil and today counts over 130 It is one of the leading independent media in the UK, retaining a place in the top 10 UK media ranking, and commanding a list of blue chip clients, Marks Spencer, Dixons KFC, Halfords and Weetabix.

the terms of the agreement, Walker will become part of the Group. It will remain as a agency in the UK, and will be a key cornerstone of a new media network that sit within the ZenithOptimedia Group. The new will be launched in 2014.

The Walker Media board be comprised of:

The new ZenithOptimedia Group in the UK be comprised of: Zenith, Optimedia, Worldwide, Walker Media, (digital performance marketing), (branded content), Ninah and Sponsorship Intelligence. The group count more than 500

Steve King, CEO Worldwide, said, Walker Media is the and most successful independent agency in the UK and we are absolutely delighted to them to the ZenithOptimedia family. The was built and developed on the principle of centricity and its incredible success is to this. I have known Georgiadis for many years and I think of a better person to our new media network in the UK.

Phil Georgiadis, Chairman, Media, said, Simon and I the time is right to expand our globally whilst keeping our proposition intact, and we identified as an organisation who could support vision brilliantly. We are delighted the prospect of being part of the Group and of being the UK agency of an new international network brand.

David Kershaw, CEO, MC said, This new network be of great value to our worldwide base. Walker Media benefit from the geographic and scale opportunities within and Publicis Groupe whilst retaining the spirit of the Walker brand.

About Publicis

Publicis Groupe [Euronext FR0000130577, CAC 40] is one of the world’s leading groups. We offer the full of services and skills: digital Razorfish, Rosetta, VivaKi), services (BBH, Leo Burnett, Worldwide, Saatchi Saatchi), affairs, corporate communications and (MSLGROUP), media strategy, and buying (Starcom MediaVest and ZenithOptimedia) and healthcare communications, Publicis Healthcare Communications (PHCG). Present in 108 countries, the employs 60,000 professionals.

www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook: | Linkedin: Publicis Groupe | |Viva la Difference !

About

ZenithOptimedia – www.zenithoptimedia.com is a leading global media network with 250 offices in 74 We are part of Publicis Groupe, the third largest communications and the world’s second largest counsel and buying group. As the agency to apply a rigorous and approach to improving the effectiveness of spend, ZenithOptimedia delivers to the best possible return on communications investment.

This philosophy is supported by a approach to strategy development and — the Live ROI planning The ZenithOptimedia Group of companies our clients with a full of integrated skills across planning, value optimisation, media and content creation. Our Key include Armani Group, Aviva, Bacardi-Martini, BBC Worldwide, General Mills, Lactalis, Nestlé, News Corporation, Oracle, Puma, Qantas, Benckiser, Richemont Group, Bank of Scotland, Sanofi, Telefónica O2, Toyota/Lexus, Verizon and

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www.zenithoptimedia.com | Twitter:@ZenithOptimedia | Facebook: | Linkedin: ZenithOptimedia | The ROI Agency

About MC Saatchi

MC Saatch is a marketing services business across a wide variety of sectors. We are a federation of entrepreneurs, through start-ups and owner with 26 offices in 18 countries all by our commitment to our philosophy: Brutal of Thought.

www.mcsaatchi.com | Twitter: | Facebook: www.facebook.com/MC.SAATCHI.WORLDWIDE | LinkedIn:

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