Proton Saga SV arrives in Sarawak & BorneoPost Online | Borneo , Malaysia, Sarawak Daily News…

28 Apr 2015 | Author: | Comments Off on Proton Saga SV arrives in Sarawak & BorneoPost Online | Borneo , Malaysia, Sarawak Daily News…
Proton Saga

Proton Saga

SV arrives in Sarawak

by Venu Puthankattil, Posted on July 5, 2013, Friday

THE SAGA SV: Hisham (left) and Proton Edar Kuching branch sales manager Susie Ting are pictured with the Proton Saga SV. The new variant is Proton’s most affordable vehicle to date and is a culmination of three core values: affordability, safety and comfort.

KUCHING: Proton Holdings Bhd (Proton), a subsidiary of DRB-Hicom Bhd, yesterday unveiled the Proton Saga SV here, the national marquee’s most affordable vehicle which has captured the attention of the automotive market.

The SV (which means Super Value) represents a culmination of three core values: affordability, safety and comfort, according to Proton Edar Sdn Bhd (Proton Edar) chief executive officer Hisham Othman.

“The Saga SV is a manifestation of Proton’s commitment to provide Malaysians with exceptionally better value for money attributes that include enhanced safety features, better quality, practicality, style and affordability in ownership,” Hisham said.

In a multimedia presentation, Hisham said that the Saga model has had a long history since its introduction in 1985 and had to date, sold 1.6 million units and captured 34 per cent of the B-segment market.

Hisham highlighted the vehicle’s safety score of three stars in the Asean New Car Assessment Programme (NCAP) and this was as a result of Proton’s proactive measures in building safety features into the SV.

The safety package included dual SRS bags, additional reinforcement to the front bumper beam strengthened rear bumper (via additional foam), reinforced the front door sides, fortified centre pillar upper, child restraint anchorage points, three-point rear centre seat belt and seatbelt pre-tensioner.

In addition, the wall of the luggage compartment was strengthened with a V-bar to prevent heavy objects from ramming the back of the passenger seat and injuring the occupants in the event of hard deceleration or a collision.

The Saga SV is powered by a 1.3-litre Campro IAFM engine and is available in either a manual transmission or an automatic constantly variable transmission (CVT).

Proton Saga

It is fitted with 13-inch steel wheels, 1-DIN radio with CD player, power steering, side turn signal lights integrated with manual side view mirrors and immobiliser.

Unlike other value entry models by competitor brands which limit colour options, the SV is available in six colours: Solid White, Elegant Brown, Tranquility Black, Genetic Silver, Fire Red and the latest hue Blue Rock.

In East Malaysia, the variants’ on the road prices range from RM36,138 for manual transmission (solid colour) to RM39,588 for CVT (metallic).

Hisham pointed out that the low prices were not due to any discounts or promotional offers but a definite price point as a result of Proton’s cost rationalisation via value analysis and value engineering.

As a result, the SV represents a price reduction of about RM5,000 from the previous variant and had received some 8,000 bookings since its national launch on June 15.

Proton had always been engaged in planning and undertaking means and ways to reduce cost whilst improving quality and safety aspects of its vehicles.

Proton Saga
Proton Saga
Proton Saga
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