Porsche Boxster History

25 Aug 2014 | Author: | Comments Off on Porsche Boxster History
Porsche Boxster


The Boxster is proof that can breed success. Born of the troubled period in modern history, the Porsche Boxster was an hit with the press and public upon its introduction as a 1997

That was no surprise. The Porsche here was not only the first Porsche in 20 years (since the 928 ), it was a two-seat roadster with and road manners recalling the mid-1950s 550 Spyder. Not only the engine was a brand-new water-cooled opposed (boxer), six-cylinder, right behind the cockpit. plus roadster equals

All this for an initial base of around $40,000, the most Porsche in years. How could it

Yet success was by no means assured. it debuted during 1996, the Boxster was viewed by some as another retro roadster the BMW Z3 and Mercedes-Benz SLK. both launched replies to the popular, Mazda Miata. then in its season.

The Z3, SLK, and Miata classic front-engine/rear-drive open cars, and thus arguably interesting than the Porsche. But appealed nonetheless, suggesting the success stemmed as much high style and low price, not to the Porsche badge, as any engineering or distinctions.

The Porsche Boxster was of a second-thoughts product plan in the early 1990s after of the Type 989 luxury-sedan project. sales and cash reserves fast falling toward after more than a of price escalation from an German mark, plus interest in cars that to change too little for too long.

Survival demanded new models cut costs through greater sharing, which is why the 989 was intended to a new-generatio n Porsche 911. But P concluded that another low-volume car wasn’t the answer. it really needed was a low-cost car that could sell and in far greater numbers than the

No one understood this better Wendelin Wiedeking, who took as Porsche chairman and CEO in late Though a materials engineer by and experience, Wiedeking knew his way factories and balance sheets.

As he Georg Kacher for the August issue of Britain’s CAR magazine: We cultivate the 911 because it is the backbone of our At the same time, we must an entry-level car priced below This segment is six times than the one the 911 competes in.

As soon as the new baseline Porsche is in the I guarantee you that our production double to over 30,000 a year.

His prediction proved Just four years the Boxster’s debut, Porsche had almost quadrupled to nearly units.

Wiedeking took as work was starting on the Boxster, Type 986, and a related new the eventual 996-series. Though he the heavy parts sharing he knew Porsche could build a $40,000 car.

As AutoWeek later observed, never suffered from a of great cars. It was the process of those cars that … [them].

Porsche Boxster

Accordingly, called in a group of retired executives to teach Porsche lean manufacturing, constant and other strategies that had Toyota a world automotive It was a brave act in a tradition-bound company by proud engineers, but Wiedeking Porsche must modernize or

The Germans were shocked and when the Japanese faulted everything from initial to final assembly. When the settled, payroll was cut from 9,000 to 6,800, parts slashed by 82 percent, and the Zuffenhausen completely reorganized. Another was Porsche’s first tear-down where competitive cars be taken apart and analyzed.

Wiedeking ordered simultaneous for the Boxster and the 996. That designers, engineers, manufacturing supplier representatives, and others as a team on all aspects of the programs, not their pieces of it. No more communications, no more blame

The Boxster was thus the first developed with a priority on assembly, as AutoWeek noted. The car is of pre-assembled modules including the and rear suspensions, [where components are the same, front and reducing tooling and production And because of its do-or-… importance, the came together in record for Porsche, moving from board to assembly line in years, versus the usual or more.

As they say, a gun to your head tends to one’s concentration.

In a late-1996 assessment for AutoWeek . guru James P. Womack, of The Machine That Changed the . termed the Boxster a bet-the-company car. Porsche wouldn’t be if they hadn’t stared the abyss and then eaten a lot of They’ve [got it] in the range core buyers can afford it.

To any money on the car, the old Porsche have had to sell it for $80,000.

prices for 1997 were that. This, after was a new Porsche from a New Porsche. were looking up. To understand and to learn more about the go to the next page.

New price of The midengine Porsche Boxster the front-engine 968 .

Porsche Boxster
Porsche Boxster
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