Peugeot: 308 to lead residual value uplift

5 Sep 2014 | Author: | Comments Off on Peugeot: 308 to lead residual value uplift
Peugeot 308

Peugeot: 308 to lead residual uplift

Date: 14 November   |   Author: Paul

The new 308, launching late year, is crucial to Peugeot’s to throttle back on its daily volumes and set the brand up for long-term in residual values, according to UK boss Phil Robson.

wants to appeal to drivers are choosing a new VW Golf, claiming: the 308 we can confidently say it’s better a Golf – we have and the spec is incredible in comparison, we have reduced the weight and interior quality and driveability.

I’m confident to say that I’ve driven a Golf for weeks – the Golf is a car to drive but the 308 is better, Robson

The only thing that is not at this time is the RV. He claimed the RV between an old 308 and a Golf was £3000, and the gap has closed to £900 with the new

To expect an RV at the same level be ridiculous – the Golf has an legacy, but it will do 62,000 next year, Focus do 90,000 and the 308 17,000, he said. not caught on the gravy train of we think some of our competitors

The daily rental numbers for next year will to around 5000 from in 2013, with Robson a change in mentality compared the previous times the firm has to limit its short-cycle business.

We overexposed and had challenges with of our cars not being the most or dynamic, so to support sales we had to use rental, Robson admitted.

Peugeot 308

This year is the break because our vehicles are so new. We to protect them and give a good start in life.

He though, confess that and 2016 will see an increase in business compared with year: I think it’s but we’ll manage the increase in rental rather than for it because we can’t sell in or fleet. That’s the time you yourself in daily rental.

Robson said the conservative of 17,000 units is partially the market is changing as buyers more to crossover vehicles than traditional lower hatchbacks, a fact borne out by twice having to increase the for its new 2008 crossover, with times now into February.

We’ve not seen the impact of hit used car buyers yet. the challenge and that’s why our volumes seem highly ambitious I’m saying it’s than a Golf, explained

I personally think there are too traditional C-segment vehicles in the to sustain the current RV position.

Peugeot 308
Peugeot 308
Peugeot 308
Peugeot 308
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