NISSAN | Dongfeng Nissan President Kimiyasu Nakamura discusses the Chinese auto market with the Global Media Center

1 Oct 2014 | Author: | Comments Off on NISSAN | Dongfeng Nissan President Kimiyasu Nakamura discusses the Chinese auto market with the Global Media Center

Nissan President

Q1.

Which regions and segments spur sales growth in

I think everyone should that that the motorization in started from the coastal The gap in quality of life between areas and inland areas was so government is very keen to this gap. A lot of investment has made through the last years, so the gap between household and quality of life is getting

Inland people are starting to they can buy their first Thinking about the ratio of buyers, in coastal areas less than 60 percent, 40 percent replacement or additional

Meanwhile, in inland areas than 90 percent of people are buyers and the number of people is For example, Henan province, Zhengzhou Nissan is located, has 100 million people or the same as the population.

My point is that though the Chinese auto started motorization from the area, [we must] very focus on the trend and dynamism of the people.

Q2. This year Beijing has car-ownership licenses. What’s the of this?

Thinking about jams in Beijing city, kind of direction might be neutral. So far, we can’t see any provinces following the same but the fact is the people having the draw’ has limited one third of original vehicle TIV (total volume).

Having said so, passenger-vehicle TIV this year to last year shows 9.7 growth. Beijing is the second city and had a one third decrease and China is growing. This inland areas will more power.

This reduced volume in can be easily compensated by the inland

Q3. What are the prospects for the new Venucia

Nissan President

If we were analyze the vehicles in China’s inland areas, very much China’s own-brands. Because people in coastal areas have a [which is] their second or car, they have good eyes or taste for a car, bad car, attractive or an car.

In inland areas, people just started to have the to buy their first car which want to be proud of in front of neighbors [and] to be reasonably but cheap.

So, inland people tended to buy local makes but resulted in a lot of frustration and complaints of the poor quality even they didn’t pay much Venucia will be the answer to the who would like to buy their car, but having the guaranteed of Nissan.

This is because the Venucia will have the badge of Nissan. People in China know Dongfeng Nissan is a car manufacturer with good vehicles [and] with quality of service. In that a Dongfeng Nissan-badged Venucia completely different to people.

though the price is attractive the vehicle is reasonably roomy, with a Nissan guaranteed-quality and overall world level of

That’s a good differentiation compared with conventional cheap but low quality [vehicles]. On the hand, our Venucia is reasonable, priced and guaranteed quality. a good driving force to people who are buying a car for the first

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