Nissan Cube – AskMen

25 Aug 2014 | Author: | Comments Off on Nissan Cube – AskMen

Nissan Cube

Nissan Cube

Price: $13,000 est.

0-60 time: TBD

MPG / LPG: 28 city; 30 highway

After much success in the East, Nissan’s funky little number has finally made the continental leap to North America — and to open arms. With the auto industry struggling to keep its head above water, its both refreshing and encouraging to see companies like Nissan embarking on flashy, risky models like the fantastically radical Nissan Cube.

After a day driving the sun-soaked streets of Miami in the brand-new, not-yet-released Nissan Cube, we think we have a pretty good idea about how this ride is going to be received when it officially hits American showrooms on May 5, 2009.

Nissan Cube

From the get-go, Nissan made it clear that the Cube is not at all about high performance. Unlike some companies who push overall power, pumping out number after number, stats and 0-60s like that’s all that matters, Nissan chose to take a different approach. And while four models of the car are available, each one comes with exactly the same engine: a 1.8-liter DOHC 4-cylinder that gives you 122 horsepower.

You do have a choice of transmission, however, between Nissan’s smooth Xtronic CVT or a 6-speed manual.

Here’s where this one gets interesting: This car is clearly all about the design — entirely. And Nissan ’s not afraid to admit that and not ashamed to market this car as more of a personality accessory than a vehicle. Described as a “bulldog in sunglasses,” the Cube definitely isn’t everyone’s cup of tea; in fact we’re quite sure it won’t be very many people’s cup of anything, but that’s the point.

Nissan banked on this car being “polarizing”; it was destined to create a stir and lead people to feel either an instant attraction or an instant nausea. Either way, this car gets some serious attention.

Now, you might be thinking: It’s just a Scion xB, and you’d be so ginormously wrong we’d have to strap you in with the Front Door Bungees (yes, they’re there for more storage — to “hold” things) and show you all the ways the Nissan Cube is not the Scion xB. Undeniably, the xB is a direct competitor, but with a price tag that’s nearly $3,000 less, the Cube is already a better choice.

From fully customizable shag carpet on your dash to 20-color interior accent lighting, the Nissan Cube is all about personalization. This is a vehicle that’s meant to be a clear extension of yourself. With an interior modeled after a hot tub (yes, there is even a ripple effect on the roof) the Nissan Cube is meant to be a place to hang out with your friends, not just something you use to tote your groceries and dog around in.

However, it can do that just as well with its 11.4 cu.-ft (with the seats up) and 58.1 cu.-ft (with the seats down) cargo space.

What’s ultimately cool and impressive about this vehicle is that it’s not pretending to be something it’s not. Nissan has clearly branded and advertised this car for precisely what it is: an attention-grabber. It’s not meant to win quarter miles or impress your neighbor with the Ferrari.

What it is meant to do, however, is make your neighbor with the Ferrari wish his car was a bit more original, like yours.

Nissan Cube
Nissan Cube
Nissan Cube
Nissan Cube
Nissan Cube
Nissan Cube
Nissan Cube
Nissan Cube
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