New Lancia Ypsilon Given a Key Role in the Italian Brand’s Revitalization Plan – Carscoops

23 Oct 2014 | Author: | Comments Off on New Lancia Ypsilon Given a Key Role in the Italian Brand’s Revitalization Plan – Carscoops
Lancia Ypsilon

New Lancia Ypsilon Given a Key in the Italian Brand#8217;s Revitalization

The upcoming 2011 Geneva will probably be the most motor show in Lancia recent history, as the Italian is trying to start off its revitalization with a push of new models. the recently unveiled Flavia and sedans and Grand Voyager MPV quite catch the public#8217;s eye due to the that they#8217;re all rebadged while the Delta hatchback even come close in the first generation model’s

This leaves the new Ypsilon to for the 105-year old company#8217;s honor. The firm’s new small car is considered to be a flagship#8221; and has been given a key in Lancia’s turnaround strategy, emphasized during a press that Carscoop was invited to at the Fiat Group#8217;s Centro design center in Turin,

Sales growth is critical to and in order to achieve this the has repositioned the new Ypsilon, which for the time in its 25 year-long history, is in a 5-door body style. to Lancia Product Manager Nervi, this will the new model to cover a much percentage of the B-segment than 3-door only model.

Choosing the platform on which to the Ypsilon was very important Lancia wanted to accommodate up to people, while keeping the length below 4 meters to competition with larger cars. #8220;Going to a Grande platform also would meant more competition#8221;, Nervi.

The Fiat 500 #8217;s came up as an obvious choice but it was by 90 mm in length to improve passenger

Nevertheless, Lancia considers the main strength of the 3.84-meter-long will be its stylish and not its practical #8220;The Ypsilon emphasizes It#8217;s not the rational customer#8217;s said Lancia Communications Rino Drogo.

As for the Ypsilon’s rivals, Nervi out that #8220;the main are the Citroën C3. Ford Fiesta and Yaris #8221;. He said compared to the C3, the Ypsilon has #8220;more styling#8221;, while he also that it trumps the Fiesta to #8220;more personalization options and quality#8221;.

Nervi added Lancia#8217;s new small car is also expressive than the Yaris and has upscale optional equipment#8221;.

Lancia aims to widen the base by targeting male as well. #8220;The typical buyer is between 30 and 45 years technologically up to date, with a social-cultural status and strong sense#8221;, Lancia officials during the presentation.

Lancia Ypsilon

The design play a major part in the aforementioned customers. The new Ypsilon has the styling language introduced by the achieving better results due to the size#8221;, Claudio Nervi Although it#8217;s a 5-door Lancia wanted to keep the character of the previous generation. To this, the designers used rear door handles and a roof, along with a beltline.

The choice of exterior colors be the #8220;wildest#8221; in the segment, according to and Material Director Rosella while the cabin will use quality materials and various pieces that can be matched to the finish.

To underline its #8220;pocket status, Lancia said the new will come with exclusive features such as a glass panoramic roof, the Parking 2 semi-automatic parking and a cap-less refueling system. will be exclusive to the Ypsilon for at one year.

Lancia expects to sell examples of the Ypsilon annually 2012, including the right-hand Chrysler version that go on sale in the UK and Ireland in September. For year, the Italians expect to up to 40,000 units with set to start in June, while the will also continue to the previous generation model as

By Csaba Daradics

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Lancia Ypsilon
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