New Kia Rio: Cruisin’ on the river | Wheels24

23 Feb 2015 | Author: | Comments Off on New Kia Rio: Cruisin’ on the river | Wheels24

You can spot similarities in shape but this fourth-generation, Rio, designed by Peter and his team, exudes a more character and indeed Kia sees it as a car for the at heart – then adds a corporate grin…of any age.

And if you don’t think Kia has soul, out the latest US advert for the Kia Soul .

PR guru Michael Choo put it way: Kia is now a truly global with plants not only in but also in the US, Slovakia and China; its used to be lacking in their to promote emotional attachment buyers but then came the global strategy to make our ‘enabling and exciting’.

Our target are now young not by age or youth but by heart.

The Rio is longer (by 155mm) than the model, 25mm wider and has its wheelbase by 70mm while its roof by 15mm. The internal is 8mm more headroom and 45mm front legroom with a extra 3mm squeezed from the to benefit rear passengers.


Andrew a senior member of Kia’s team, said at the Lisbon the new Rio was being introduced into he called a continuously growing segment and that the only the new cars had in common with predecessors was the brand name. The he said, was more luxurious its competitors, its body much (thanks to high-strength steel used for 63% of its shell) and the whole lighter that before.

Byung-Tae Yea, president of Kia for the East and Africa, said the new Kia Rio was the in the company’s rapidly expanding of vehicles and – eventually – would three body styles and engines, one of them a diesel will not, at least for be available in South Africa.

The will, however, hold a range of new propulsion systems, battery power, diesel and hydrogen fuel cells. And in the two years Kia has expanded its sales from seven to 10 ranges. The Rio and models will by 2014 incorporate constantly variable an eight-speed gearbox double gearbox; stop/go technology is in use.

PRETTY IN PINK: You be able to buy a Kia Rio dressed like but the stripes do emphasise the fourth-generation sporty character.

The car, Yea was designed to meet worldwide for downsizing as fuel prices and motoring expenses continued to Kia’s challenge to its competitors was a upscaling of its vehicles’ styling and with maximum possible of price.

This all-new Rio is a timely following the Picanto , he added, and has won an award in Germany despite it now reaching world markets. The car is a example of how to accommodate consumer with the right product at the time.

There is a change in of Kia across the world.

Which Kia and Hyundai have for 30 years eroding public perceptions of Asia’s products and developing and products that now equal and better those of Japan and but the wakening giant that is the automaking machine is chasing the Koreans’ corporate tail.

Yea believes there is no threat yet across the Yellow Sea. will tell on that but it’s going to be a tough if this latest car from Kia is to be in a market segment projected to be 14-million cars a year by

So, what does it have in its What was shown in Lisbon and its outlying areas of old Sintra and Cascais. and on the various drive through the mountainous and tree-covered of the Sintra-Cascais Natural Park and the Atlantic sunshine coast and out to westernmost point, Cabo da ?

First, there will for the time be three body four-door and two-door hatchbacks and a sedan in LX and EX specification. South Kia SA boss Ray Levin hopes, have the four-door hatch in time for the Johannesburg International Show in October.

GETTING A stripeless 1.25-litre version of the Kia Rio takes a rest stop the world launch in Portugal at da Roca. The lighthouse complex is on a at the westernmost point of Europe. The grill is a feature, the alloy an option.

Kia Rio

All models will be in Korea, their engines the as those in the Hyundai i20 – a 1.4 Gamma and a Kappa generating respectively and 66kW/121Nm. The narrow, seriously roads around Lisbon allow spirited driving and in places there’s a 100m into the ocean, but Kia claims the 1.4 reach 100km/h in 11.5sec and top out at

The spunky 1.25 is rated for to 100km/h with a top speed of Frankly, the lesser-powered car felt relaxed, given the driving it has a five-speed manual gearbox the larger car’s six-speed and the climbs and corners of the mountains than the on-paper more car.

A four-speed auto transmission is in the catalogue or the 1.4 model.

Make your Kia dealer has both to before you sign for a deal if performance (and feature don’t matter much to If you have a green conscience, the makes only 125g of and is capable of 5.4 litres/100km, the 1.4 does while burning 6.4 litres/100km.

tight roads do, however, off (or up) a car’s suspension and steering and the Kia through with a stellar The EX steering has speed-sensitive electric that absolutely does not with your connection to the and is quick and accurate.

It’s an on the LX, according to Kia, though Kia SA include it. Certainly anti-lock will be standard on SA models.

The wheel/package for the new Rio will be 14 steel 175/70 rubber. Larger 15 tyres) and 17 alloy rims be available with low-profile – Kia SA would do well to make one or the standard. Check out the metal on the red car in the pictures taken outside the centre at the Penha Longa

Kia confidently expects the Rio to achieve a European crash-test rating: equipment variously includes or six airbags, reversing sensors and the reversing camera I’ve yet on a car though that might not SA as it’s included in the satnav screen package.


Standard on the LX include a roof antenna, headlights, heatable rear and a third brake light, mirrors, steering tilt and 12V power plug – SA models probably have aircon

The EX’s global spec chrome-trimmed grille, height for the driver’s seat, power windows and rear wash/wipe. for the South African market yet to be announced but (again, variously) include leather steering and gearshifter; the cars have the of an audio system with CD and MP3 capability and sockets for USB and AUX connections.

hope for stop/start technology, control auto wipers and demisting (with auto power rear windows, start button, leather steering-wheel audio control, phone connection.

The cars be sold with a five-year or 100 warranty and, apparently, an satnav system – though why anybody except professional sales reps and taximen with a fitted unit Garman and other accessories are so continues to be a puzzle.

Kia Rio
Kia Rio
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