NEW INFINITI Q50: OFFICIALLY FIVE-STAR SAFE (Infiniti – Division of Nissan Co Ltd) –

26 Sep 2014 | Author: | Comments Off on NEW INFINITI Q50: OFFICIALLY FIVE-STAR SAFE (Infiniti – Division of Nissan Co Ltd) –

1990s [link]

In 1991 Infiniti introduced a third model, the Infiniti G20. based on the Nissan Primera. essentially an upgraded version of the Nissan Sunny with a leather interior package and the SR20DE DOHC 150#160;bhp (112#160;kW; 152#160;PS) engine with multi-port fuel injection for improved performance. [ citation needed ]

For the 1993 model year, Infiniti introduced a four-door coupé J30 with only one engine option, the 210#160;hp (157#160;kW; 213#160;PS) VG30DE. This engine was from the 222#160;hp (166#160;kW; 225#160;PS)300ZX. the JDM Nissan Cedric. Nissan Gloria and the Nissan Cima. and was the North American version of the third generation JDM Nissan Leopard. [ citation needed ]

Infiniti sales were slow. [ citation needed ] The company’s initial campaign aimed to bring about brand awareness with Zen -influenced spots that focused on nature and tranquility, without showing the actual cars. [ citation needed ] Designers decided not to adorn the interiors with wood accents and chrome brightwork, opting instead for a monochrome appearance focusing on padded leather and vinyl throughout. Some buyers had faux wood appliques added to areas surrounding the center console and around the interior door handles. The only item that had a bright appearance was the centrally installed analog clock in all models, a design that is maintained by the designers. [ citation needed ]

By the mid-1990s, Infiniti was lagging behind Lexus and Acura in sales.

The Q45 had retreated considerably from its focused, taut rendition of a sporty executive sedan, having become a barely recognizable, ponderously handling sedan that earned the nickname The Japanese Lincoln [ citation needed ]. In 1999, Infiniti revived the G20. based on the discontinued JDM Nissan Primera. a compact sport sedan whose production was halted for 1998 in Europe and Japan. The second generation G20 was marketed as a competitor to European entry-level luxury sport sedans, but it now weighed more than the first generation version. Because Infiniti continued to use the SR20DE four-cylinder engine and compact size [ citation needed ]. it fell short of sales expectations. The G20 was also marketed primarily to the wrong demographic, that being middle-aged professional women [ citation needed ]. and as such it was not as popular new as its main competition, the similarly priced Acura Integra .

In 1997, Infiniti released the QX4. modifying and adding premium accommodations to the Nissan Pathfinder rather than the larger Nissan Safari. This made Infiniti one of the first makers (apart from SUV specialists, Jeep and Land Rover ) to offer a mid-sized luxury-type SUV, predating the release of the Lexus RX 300. Acura MDX and the Mercedes-Benz ML320.

The QX4 was released after Acura ‘s introduction of the larger SLX (a rebadged Isuzu Trooper ) and the Lexus LX (a rebadged Toyota Land Cruiser ). Like a traditional SUV, it was based on a truck platform giving it a competitive edge for its off-roading abilities.

Infiniti replaced the J30 mid-sized rear drive sedan with the second-generation JDM Nissan Cefiro. giving it the North American designation I30 in 1996 but, as with the J30 and M30, continued to offer only one under-powered engine [ citation needed ]. the 193#160;PS (142#160;kW; 190#160;hp) VQ30DE with front wheel drive shared with the Maxima. Infiniti made major changes to the I30’s appearance and performance in 2002, upgrading the engine to the more powerful 231#160;PS (170#160;kW; 228#160;hp) VQ35DE ; this inspired a name change to the vehicle, which became the I35. Sales and the brand, bereft of an image or a following, floundered.

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