New Hyundai i10 gets a Grand opening: 10,000 bookings in 20 days | Rush Lane

27 Apr 2015 | Author: | Comments Off on New Hyundai i10 gets a Grand opening: 10,000 bookings in 20 days | Rush Lane
Hyundai i10

New Hyundai i10 gets a Grand opening: 10,000 bookings in 20 days

Hyundai Motors India Limited, second largest auto manufacturers and largest car exporters in the country, launched the new i10 called Grand i10 in India on the 3rd September 2013. The compact high segment hatchback received immediate fame, garnering a total of 10,000 bookings in just 20 days of launch.

Grand i10, available in both petrol and diesel engined options saw footfalls at company dealerships increase 55% on launch while over 70,000 have booked test drives to date. Highly regarded for its style, performance, comfort and safety, the Hyundai Grand i10 has resulted in Hyundai India discontinuing the 1.2 liter i10 Kappa and Automatic.

Grand i10 receives a 1.2 liter Kappa 2 petrol engine with variable valve timings while its diesel engine is a three cylinder version of 1.4 CRDi also seen in the Hyundai i20. The first in its segment to receive rear air conditioning vents, the Grand i10 is priced from INR 4.29 lakhs to INR 6.41 lakhs (ex showroom Delhi). This pricing is lower by around INR 20,000-57,000 than rival Maruti Suzuki Swift as the Grand i10 is the company offering in a bid to topple Maruti Suzuki India Limited from the helm in the Indian car market.

Hyundai Grand celebrates the Grand Success

Records 110,000 enquiries and 10,000 bookings within 20 days

New Delhi: September 25, 2013:  Hyundai Motor India Limited (HMIL), the country’s largest exporter and the second-largest car manufacturer, has received grand response for the newly launched compact high entry segment car, Hyundai Grand. With over 110,000 enquiries and over 10,000 bookings within 20 days, Grand has been well accepted by customers as a value proposition despite the adverse market conditions.

Post the launch of Grand in the Indian market, Hyundai has experienced a 55% rise in footfalls at dealerships across all regions and most dealerships are recording multiple enquires and test drive requests. The car has received impressive with over 70,000 test drive bookings already.

Mr. Rakesh Srivastava, Senior Vice President, Sales Marketing- HMIL expressed,  “With the outstanding response that the car has received post its launch, we are confident the Grand will set a new benchmark in the compact high entry segment with regard to styling, performance, safety and convenience. Despite the challenging market scenario this quarter, we feel that Grand will continue to generate substantial customer interest and excitement all throughout.”

Hyundai i10

Indian customers have appreciated the highly advanced and frugal 2 nd  generation U2 CRDi diesel engine which is combination of optimum performance along with high fuel efficiency of  24  kmpl (ARAI) .  The U2 engine offers stress less acceleration in city and highway driving conditions along with low emission and NVH levels. The linear power delivery and flat torque over wide range of rpm’s ensure smooth and jerk free drive. Also the highly acclaimed all-aluminum  1.2 litre Kappa petrol engine comes with Dual VTVT  mechanism delivers optimum engine performance with best-in-class mileage of  18.9 kmpl (ARAI figure) .

Hyundai Grand with its premium features and stylish design has made its mark amongst the first time buyers, up-graders and additional car buyers. With segment unique offering like Rear A/C vents, integrated 2-DIN MP3 audio with in-built1GB memory, diamond cut Alloy wheels- unique 2 tone design along with smart key with push button start and stop, bluetooth connectivity, multifunction steering wheel with bluetooth, audio and trip meter controls, auto folding outside mirrors with electric adjustment function, rear parking sensors, turn indicators on outside mirrors and cooled glove Box; Grand has generated high interest level amidst the younger generation in metros as well as Tier II cities.

About HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in India. It currently markets nine car models across segments #8211; in the A2 segment it has the Eon, Santro, i10, Grand i10 and the i20, in the A3 segment the Verna, in the A4 segment the Elantra, in the A5 segment Sonata and in the SUV segment the Santa Fe.

HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality and testing capabilities. HMIL forms a critical part of HMC’s global export hub. It currently exports to around 125 countries across EU, Africa, Middle East, Latin America, Australia and the Asia Pacific. HMIL has been India’s number one exporter for the past eight years consecutively.

To support its growth and expansion plans, HMIL currently has 370 dealers and more than 900 service points across India. In its commitment to provide customers with cutting-edge global technology, HMIL set up a modern multi-million dollar RD facility in Hyderabad. The RD center endeavors to be a center of excellence in automobile engineering.

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