Morris Motors – Wikipedia, the free encyclopedia

26 Feb 2015 | Author: | Comments Off on Morris Motors – Wikipedia, the free encyclopedia

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History [ edit ]

history [ edit ]

Morris began in 1912 when manufacturer William Morris on from the sale, hire, and of cars to car manufacturing. He planned a new car assembled from bought-in In this way he was able to retain by keeping within the bounds of his own resources.

A factory was opened in at former Oxford Military at Cowley, Oxford. United where Morris’s first the 2-seat Morris Oxford was assembled. [ 1 ] Nearly all the major were bought-in.

In 1914 a and van were added to the line-up but the chassis was too short and the 1018#160;cc too small to make a much-needed version of the car. White and who made the engine, were to supply the volume of units Morris required, so Morris to Continental of Detroit, Michigan for the of a 1548#160;cc engine. [ 1 ] Gearboxes and were also sourced in the US.

In spite of the outbreak of the First War the orders were maintained from mid-1915 a new larger the 2-seat and 4-seat Morris was introduced.

Inter-war years [ ]

After the war the Continental engine was no available so Morris arranged for of France to make a near-copy in Coventry factory. This was to power new versions of the basic and more up-market Morris cars.

With a reputation for producing cars and a policy of cutting Morris’s business continued to and increase its share of the British overtaking Ford to become in the UK’s biggest car manufacturer, a 51% share of the home market and enormously profitable.

Possessed of a large cash income had a policy of personally buying up businesses. For example, in 1923 he Hotchkiss’s Coventry business later became Morris branch. He also bought F G which became Morris Cars to lead the re-organization of engine production from to flow, thus increasing from less than 300 per week to 1200. By 1924 the was making 2000 units a with only a small in work space and labour [ 2 ]

Cecil Kimber. head of own original 1909-founded Morris sales hire and repair in Oxford, began building versions of Morris cars in labelling them MG. They so successful a separate MG factory was established south of Oxford in Oxfordshire .

Having admired all-steel bodies Morris The Pressed Steel Company of Britain Limited in 1926 as a venture with Edward G Manufacturing Company – International of Philadelphia, USA. [ 3 ] Steel’s factory was located the road from Morris’s at Cowley and supplied Morris and other motor manufacturers. withdrew from the venture in Budd sold their to British interests at the beginning of [ 4 ]

An array of Morris cars on the of Mr J. Kelly’s garage at Catherine Waterford, Ireland, 1928

The car market was entered in 1928 the Leonard Lord -designed Minor using an 847#160;cc from Morris’s newly Wolseley Motors. Lord had sent there to modernise the and Wolseley’s products. The Minor was to the base for the MG Midgets. This spread into the small car helped Morris through the depression of the 1930s.

At the 1934 London Motor the Minor was replaced by the Morris a direct response to the Ford Y and, though Leonard handiwork, heavily based on it.

In W R Morris appointed Lord Director of Morris Motors and Lord swept through the works, updating the production introducing a proper moving line and creating Europe’s integrated car plant. [ 5 ] But Morris and fell out, and after 15 Lord left in 1936#160;– to take Cowley apart by brick. [ 6 ] Lord moved to and they were to meet in BMC —Morris, as Lord Nuffield, its chairman. Lord succeeded

As of 1 July 1935 Morris acquired from W R Morris, now Nuffield, in exchange for a further of ordinary shares to him, the car businesses of Wolseley Motors and The MG Car Company Limited. A separate company, Wolseley Aero Limited. was then formed to the development of his aviation interests. [ 7 ]

In Lord Nuffield sold Commercial Cars Limited. his vehicle enterprise, to Morris [ 8 ] In 1938 William Morris, Nuffield, became Viscount and the same year he transferred his acquired [ 9 ] Riley car business to Motors Limited for £100. [ 10 ]

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