Mitsubishi i-MiEV – Mitsubishi i-MiEV has run its course | GoAuto

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Mitsubishi i-MiEV has run its course

Job Mitsubishi says the i-MiEV did its job as an EV Down Under, but admits it was not particularly suitable for the Australian

Pioneering i-MiEV peters out in Oz as switches EV focus to Outlander

7 2013

MITSUBISHI#8217;S pioneering electric car has run its course in Australia and the is now looking to new-generation models will be more appropriate for market.

Mitsubishi Motors Limited (MMAL) corporate manager Caitlin Beale GoAuto that the slow-selling city car is no longer a priority, none being imported and a few remaining available in its dealer

#8220;We#8217;re realistic that not the kind of car that Australians enjoy,#8221; she said, pointing to its Japanese #8216;kei-car#8217; roots restricted its physical dimensions and made it hard to succeed in with a $48,800 sticker

#8220;It doesn#8217;t suit our and it#8217;s not well received by our and the reality of it is that people range anxiety, as they it, and obviously (problems with) its #8211; it#8217;s a $48,000 car you can buy a Mirage for $11,990.

#8220;So it is not a focus of ours at the

#8220;We can bring one in, if people to order it. But we#8217;re now really and gearing up for, (Outlander) #8211; which is the next We#8217;ve moved on to this step.#8221;

The latest VFACTS show that Mitsubishi has not a single i-MiEV this despite the company strongly in January that it had dropped the EV its line-up.

As GoAuto reported at the time, registered virtually all its remaining stock in December last #8211; around 80 cars and pushed them into across the country.

GoAuto that most of these since been sold off at dealer lots.

After in 2010 and becoming available to the public in August 2011, sales are now pegged at 250.

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half of these went to the #8216;foundation customers#8217; who signed a lease plan for the vehicle, the remainder similarly taken up by and government departments looking to or make a statement with, an vehicle.

Although the i-MiEV was welcomed as the mass-produced EV on the Australian market, in the Victorian government#8217;s EV trial the mid-term report of which was this week #8211; it to be less satisfying to live than newer models as the Nissan Leaf or a conventional-engine

According to the report, size were cited as an issue, more significant were of it being a less safe by some trial participants.

Ms Beale said the i-MiEV had its purpose as a #8220;learning exercise#8221; and the experience had put the company and its dealer in a good position to manage the Outlander PHEV, which is now due for here in the first quarter of

The plug-in hybrid compact SUV had scheduled to arrive this but Ms Beale confirmed that overheating problems detected in which subsequently ground to a halt in Japan, had pushed out the launch by at least six months.

#8220;It#8217;s about to go back production but they will of satisfy the recalled vehicles and then already-ordered European so we#8217;re a little bit back in the she said. #8220;It#8217;s also unprecedentedly popular in Europe, their orders far outweigh supply.#8221;

As for the i-MiEV, Ms Beale #8220;It#8217;s done its job.

helped in market research and initiatives, and just the understanding for requirements and electric vehicle So our dealer network is now ready for the stage.#8221;

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