Mercedes-Benz axes Maybach – Autoweek

12 Feb 2015 | Author: | Comments Off on Mercedes-Benz axes Maybach – Autoweek

ranking Mercedes-Benz sources confirmed to Autoweek that the Maybach brand will be … off in 2013.

The decision to Mercedes-Benz#8217;s upper luxury comes after a decade of sales for the Maybach 57 and 62 and a recent from the German car maker#8217;s Dieter Zetsche not to push with the development replacement #8211; the likes of which tentatively due out in 2014 #8211; to what one insider describes as a move to focus greater on the Mercedes-Benz brand#8221; .

#8220;We#8217;ve come to the conclusion it is better to cut our losses with than to continue into an future with a brand has failed to live up to original expectations, the insider said. are already in place to fill the left by the axing of the Maybach 57 and 62 the next-generation S-class, which be offered in three wheelbase and six different body styles, a top-of-the-range S600 Pullman.#8221;

Mercedes-Benz U.S.A. did not have an comment.

Moves to push further up-market into the follows an internal marketing which came to the conclusion it has more potential to succeed in the luxury segment against from the likes of Bentley and than Maybach, which being revered at home in has failed to gain traction in key world markets.

At the Maybach#8217;s heavily hyped in New York in 2002, then-Mercedes-Benz Juergen Hubbert, said the business case for the 57 and 62 was based on sales of 800–a figure it has failed to ever achieve. In the time, rivals Rolls-Royce and have undergone massive and have seen sales to record levels in recent

Maybach 62

Despite the plan to dump both the existing 57 and 62 will be through to early 2013, at point the fifth-generation S-class is due to be #8220;There is no sense producing this date, as there no longer be any production synergies, an Autoweek source familiar Mercedes-Benz#8217;s plans.

The 57 and 62 are named their respective lengths of mm (225.8 inches) and 6170 mm inches). Both are based stretched underpinnings of the third-generation first introduced in 1991. It guise they are powered by a version of Mercedes-Benz#8217;s twin-turbocharged V12 engine.

A more powerful 62 S version offered with a 621bhp turbocharged 6.0-liter V12.

The brand was resurrected by Mercedes-Benz in following its failure to purchase and Bentley from then Vickers after being by Volkswagen, which then control of Rolls-Royce to BMW. A proposal to involve Aston in the development of future Maybach was abandoned in early 2011.

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