Mercedes Benz A Class – Cool Hunting

7 Jan 2015 | Author: | Comments Off on Mercedes Benz A Class – Cool Hunting

Mercedes-Benz A-Class

Mercedes Benz A Class

The auto maker brings its A to the popular premium compact

by Ryan McManus in Design on 07 2012

A is for Attack. So said AG chairman Dieter Zetsche as he to the stage to introduce the new A Class, a car Mercedes Benz has designed the ground up as an entry point for consumers eager to experience the Mercedes offers. No longer a compact#8212;Mercedes is shifting that to their B Class#8212;the new A is designed as a compact to appeal to the newest car

Mercedes sees the 1992 190 as the predecessor to the A, and while the term Benz used to be derogatory, new A is intended to be less a car you settle for and an entrance into a lifetime of Benz ownership.

The philosophy of the A Class originates in the of a young driver’s always-on with Mercedes believing a car is meant not only transport but to share and experience those as they happen.

Having the previous few days with we were already becoming with the thinking behind new car, and how they intended to this aspirational audience. We in what MB called Hunting the New A a two-day mission through which culminated in the world of the new A. Having first arrived in we were tasked with the Mercedes’ in-car COMAND and its integration with Google to find our first waypoint#8212;a on the telemetry and design of the A Class.

The A represents the biggest design Mercedes has undertaken as of late: how to you a completely new product that honors your heritage appealing to an energetic, less market? Fortunately the design and of the A drew much of its cues at least) from the Concept A which envisioned the Mercedes through a near-futuristic lens in part, by the work of Zaha

Our next waypoint utilized Facebook integration to navigate us. We a Mercedes employee who then in on Facebook. By asking our test car (an SLK to find our friends, we were to map a route automatically to where he was

These types of integrated tools, while novel and are far from unique to Mercedes. the reading of status updates via is available on most mid-level vehicles. The real ace in the hole for the A is the close integration with iPhone, and SIRI in particular.

The A Class is the first vehicle to built-in SIRI integration as of the car, through a free iOS app DriveStyle.

The Achilles heel of development for automotive integration is it is often bound to the development of the car, meaning innovations and would happen every few not months. Mercedes has solved by decoupling the A’s app development the car itself: the social, navigational and systems are tied to the iPhone app is mirrored on the car’s display the phone is docked.

Drivers can start their car in the to find new functionality already without a trip to the dealer. also has plans to have an app of sorts for DriveStyle in the future, users to decide which they would like to

Mercedes-Benz A-Class

In creating an independent system, the evolution and refinement can happen at a more rapid pace, to the ever-shifting connectivity requirements of its Mercedes-Benz recognizes the need for seperate development cycle, and has in the strategy by starting an 80+ person in Palo Alto assigned to keep up with progress stay close to Apple). call them their geeks.

With that many working with a full-time on digital experiences, don’t DriveStyle to stay exclusive to the A for

While the new A is only available in to start, we can’t imagine it kept from the U.S. for Audi’s new A3, BMW’s 1 series and a new V40 all available here, the A can’t be far While it’s only as a five-door to start, we were that Mercedes sees as the start of a family#8212;one we hope a three-door like the original A.

The new A Class represents a sort of moment for Mercedes: can a car company so in history and tradition bend a very non-traditional emerging while still staying to their brand’s image and Will the new A cost Mercedes exclusivity, or will it extend brand’s reach to the very of car ownership? While only the A Class will answer question definitively, we expect represents a bankable future.

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