Learn and talk about Proton Exora, 2000s automobiles, 2010s automobiles, Compact MPVs, Front-wheel-drive vehicles

11 Jun 2014 | Author: | Comments Off on Learn and talk about Proton Exora, 2000s automobiles, 2010s automobiles, Compact MPVs, Front-wheel-drive vehicles
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Proton Exora

1,400–1,486#160;kg (3,086.5–3,276.1#160;lb)

The Proton Exora is a compact MPV produced by Malaysian car manufacturer Proton. It became Malaysia’s first home-grown MPV upon its release on 15 April 2009. The Exora is the first Proton to be based the new P2 platform, and its facelift revision which debuted on 15 December 2011 became the first Proton to utilise the new CamPro CFE turbocharged engine and CVT technology.


History [ edit ]

Pre-launch [ edit ]

The first sketches of a Proton MPV existed as early as the 1990s. [ 6 ] During this period, all of Proton’s offerings were either saloon or hatchback vehicles. In 2001, Proton experimented with larger vehicles by introducing the Juara Mini-MPV, a rebadged Mitsubishi Town Box Wide. However, its unconventional kei car design drew criticism and it was discontinued in 2003 amidst poor sales.

The Proton MPV project was later revived in mid-2006 under the leadership of the former Proton Managing Director, Syed Zainal Abidin. [ 6 ] [ 7 ] The car was to be designed to suit Malaysian tastes and expectations, and was initially believed to be based on a Mitsubishi or Volkswagen platform, but Proton later confirmed that it would be built from the ground up on an all-new platform. The result was the Proton P2 platform, developed in-house by Proton with consultancy from LG CNS. [ 6 ] On 11 February 2008, the Proton MPV was officially announced for an early 2009 launch. [ 8 ]

Sketches of the MPV were aired on Malaysian national television on 27 May 2008, previewing its various upcoming features. [ 9 ] From the sketches, it was initially speculated that the Proton MPV was related to a similar MPV from China ‘s Chery. but it was later proven that there were no such relations between the two cars. [ 10 ] Nonetheless, it was clear that various styling cues were derived from the Mitsubishi Grandis. owing to the long standing relationship between Proton and Mitsubishi. Proton filed a patent for the upcoming MPV with the U.K. Intellectual Property Office (IPO) on 24 October 2008, and it was approved several days later 4 November. [ 11 ]

Spyshots of the finalized Proton MPV were leaked onto the internet on 23 January 2009, 3 months ahead of its official launch. [ 12 ]

The official name Proton Exora . along with its tagline Keriangan Keluarga (English. Family Fun) was announced on 17 February 2009. [ 13 ] ‘Exora’, which was inspired from the Ixora flower was chosen among 251,763 entries during the Name The Proton MPV competition by the grand prize winner, Norsholihan Binti Abdul Eanich. [ 14 ] After a development phase of 18 months, production of the Exora finally commenced in March 2009 at Proton’s Shah Alam plant. [ 6 ]

Post-launch [ edit ]

2009 Proton Exora test drive unit.

The Proton Exora was officially unveiled on 15 April 2009, becoming Malaysia’s first indigenously designed MPV. [ 6 ] It was offered in two trim variants upon its initial launch, the M-Line and H-Line respectively. Both variants were powered by the 1.6 litre CamPro CPS engine and limited to a four-speed automatic transmission.

The new Exora came standard with twin airbags. an Anti-lock braking system (ABS) with Electronic brakeforce distribution (EBD) and a Back-up EBD (BEBD) system. [ 6 ] The M-Line trim offered a built-in radio with CD. MP3. WMA and Bluetooth compatibility, whereas the H-Line trim offered an additional roof-mounted LCD infotainment system with DVD playback, SD /MMC and USB compatibility.

The H-Line variant also came with other exclusive kit, namely front fog lamps, a rear lip spoiler, leather seats, cruise control and an Atmel GPS touchscreen unit. The new Exora was priced between RM 69,998 and RM75,998 at launch. [ 6 ] Prior the launch of the Exora, the budget MPV segment in Malaysia was monopolized by the Toyota Avanza. Toyota Innova and Nissan Grand Livina. Unlike the Juara. the Exora was a true winner, and has since been consistently positioned among the Top 10 best selling vehicles in Malaysia. [ 15 ] [ 16 ] [ 17 ]

Proton also showcased two concept models by Proton Design during the launch ceremony, the Exora Prime and Exora Prestige. The Exora Prime concept featured mostly cosmetic exterior and interior upgrades over the regular Exora, several of which made it into production two years later in the 2012 Exora Prime. [ 18 ] The Exora Prestige variant on the other hand offered far superior levels of luxury and kit in an effort to gauge its potential as a vehicle fit for VIPs. [ 19 ] It offered a built-in office working table, fridge and intercom, as well as a 19-inch LCD TV and a seat massaging system among others. Proton later revealed that the Exora Prestige was indeed being made and sold to selected VIPs. [ 20 ] On 16 July 2009, Proton showcased the Proton Exora Turbo concept at Universiti Putra Malaysia. Serdang. [ 20 ] It housed a CamPro CPS engine fitted with various aftermarket performance parts, offering 270#160;hp and 350Nm of torque, a massive jump from the stock CamPro CPS engine which could only put out 125#160;hp and 150Nm of torque. [ 20 ]

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Following the launch of the Proton Exora in April 2009, Perodua. which had also been developing a MPV since early 2008 previewed the Alza on 6 June 2009, a smaller, less powerful and thus less expensive MPV to counter sales of the Exora. [ 21 ] Unlike Proton, which developed the Exora from scratch and kept capital outflow at a minimum, Perodua opted to simply rebadge the (Japanese. Toyota Passo Sette )/(Japanese. Daihatsu Boon Luminas ). The Perodua Alza had a planned November 2009 launch, but Proton took advantage of the delay and introduced cheaper variants of the Exora in an effort to entice potential Alza buyers, the first of which was the Exora M-Line MT on 7 July 2009, priced at RM64,548. It became the first Exora variant to be made available with a five-speed manual transmission. [ 22 ] A no frills version of the Exora was spotted undergoing testing on 22 June 2009. [ 23 ] It later materialized into the the Exora B-Line trim, debuting on 19 November 2009, four days before the Alza’s launch. [ 24 ] The Exora B-Line started from a relatively low price tag of RM57,548, but came at the expense of safety as it was only offered with a driver’s airbag and without ABS and EBD. [ 25 ] Despite Proton’s best efforts, the largely cheaper Alza outsold the Exora by a significant margin, and the former replaced the latter as Malaysia’s best selling MPV from 2010 and onwards. [ 15 ] [ 16 ] [ 17 ]

9 July 2010 marked Proton’s 25th Anniversary since the launch of the company’s first car, the Proton Saga. In view of the occasion, Proton unveiled the Exora 25th Anniversary Edition, alongside a Saga and Persona variant. [ 26 ] It featured an unique Pearl White Black two-tone paint colour with commemorative decals and special eight spoke alloy rims on the exterior. Interior wise, it was offered with premium leather seats, a touchscreen LCD head-unit with SatNav and a reversing camera. [ 26 ] The second row featured captain seats and twin built-in touchscreen LCD infotainment consoles on the headrests of the first row seats. Only 25 units were made, and each retailed at RM91,998. [ 26 ]

The Proton Exora REEV during the RAC Future Car Challenge 2011, U.K. .

On 15 July 2010, 15 months after the initial launch, Proton released the Exora MC, in which ‘MC’ denotes Minor Change. [ 27 ] The car received a new body kit, chrome plated front fog light surrounds and 15-inch twin five spoke alloy rims on the exterior, whereas the interior featured darker grey trim panels and alcantara/suede on the door panels. A new Plum Red colour option was also offered, and the Exora MC received a minor RM1,000 price hike across all variants. [ 27 ]

Proton participated in the RAC Future Car Challenge on 6 November 2011 with plug-in electric versions of the Exora, Saga and Persona. in which the company claimed 2 awards despite their shortcomings. [ 28 ]

To ensure that the Exora continues to capture the MPV segment in the Malaysian market, production of a turbocharged Exora was conceived. [ 29 ] It launched on 15 December 2011 as two facelift models; the Exora Bold and Exora Prime. [ 30 ] [ 31 ] The Exora Bold is available in three variants, namely the Exora Bold Executive MT, Exora Bold Executive AT and Exora Bold Premium CVT whereas the Exora Prime was only available in one, high-end luxury trim. The Exora Bold Premium and Exora Prime are powered by Proton’s new CamPro CFE engine which was developed in house by Proton and Lotus.

CFE stands for ‘Charged Fuel Efficiency. The facelifted Exora became the very first Malaysian car to feature a turbocharged engine. The new interior look of the Exora is designed to attract younger drivers who appreciate aesthetic touches.

The exterior also features sport rims, smoked lenses, rear LED combi-lamps and a stylish body kit.

On 11 January 2013, the no frills version of the CFE powered Exora known as Proton Exora Bold 1.6 CFE Standard was launched to appeal to mass potential buyers by offering no additional accessories, but with standard CFE engine and ABS + EBD, with a marginally lower price tag.

Export markets [ edit ]

Proton export Exora to neighbouring Indonesia. [ 32 ] Thailand. Singapore. Brunei [ 33 ] and Australia. [ 34 ] The Proton Exora launched in Thailand during the 2009 Thailand International Motor Expo. Despite being a newcomer and facing stiff competition from rival Japanese makes, the Exora received critical acclaim from the Thais, scoring 1,388 bookings out of a total 25,220 placed at the event. [ 35 ] In 2012, Proton replaced the Exora with the new Exora CFE for the Indonesian, [ 36 ] Thai [ 37 ] and Singaporean markets.

The Exora CFE was previewed in Australia during the 2012 Australian International Motor Show. It will become Australia’s cheapest MPV once it goes on sale there in mid- 2013. [ 38 ] The Exora CFE also had a planned 2012 launch in the United Kingdom. but no such launch has occurred yet. [ 39 ] A future launch in China and other left-hand drive markets are also anticipated, as there is evidence of left-hand drive Exora CFE testing units. [ 40 ]

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