Land Rover – Wikicars

15 Oct 2014 | Author: | Comments Off on Land Rover – Wikicars

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Land is a British all-terrain vehicle and Purpose Vehicle (MPV) based in Gaydon, England, UK. the term Land Rover to one specific vehicle, a pioneering all-terrain utility vehicle on April 30, 1948, at the Amsterdam Show. but was later used as a for several distinct models, all drive. Starting out as part of The Car Company or Rover.

Land were designed and manufactured as a of four-wheel drive vehicles a succession of owners, including Leyland. British Aerospace and Today, the marque is part of the Group (along with ) after a 7 year stint in the now Premier Automotive Group. a of the Ford Motor Company. Rover is one of the longest lived SUV (the only brand is older is Jeep ).

Manufacturing Business

Land are manufactured primarily at the Solihull near Birmingham, England. of the Freelander (2) was moved to the Jaguar car at Halewood near Liverpool, a Ford car plant. Defender are assembled under license in locations worldwide, including and Turkey.

The former BL/Rover technical centre at Gaydon in is home to the Land Rover and RD headquarters.

2008 Sale

On 11 2007, Ford announced its plan to sell Land along with Jaguar. retained the services of Goldman Morgan Stanley and HSBC to it on the details of the deal. The buyer, to a private equity group, was expected to be announced by September but the sale was delayed and an announcement not be made until the end of 2007. A UK private equity firm, Partners, besides Tata and Mahindra and Mahindra (both India) have expressed in purchasing Jaguar and Land from the Ford Motor [1] [2]

Before the sale was announced, Bamford, chairman of British manufacturer JCB had expressed interest in Jaguar Cars in August, the previously; [3] only to back out when told the sale also involve Land . which he did not intend to buy. [4] Motors have received from the Transport And General Union (TGWU)-Amicus [5] combine and as a preferred bidder. [6]

On March 25, 2008, a deal was to sell Jaguar and Land to Tata for $2 billion. [7]

History

A Land Rover of the 1st Armoured being extracted during the War.

Land Rovers, the commercial and military models, ubiquitous throughout rural and in the developing World. The Land featured in the South African The Gods Must Be Crazy the love-hate relationship many feel with the earlier 1, 2 and 3 vehicles.

Land Rovers competed in the Paris Dakar as well as being the vehicle for the Camel Trophy as part of a deal. The Land Rover is also used by military throughout the world. In the UK armed the very expensive Pinzgauer. now in the UK, is increasingly common in roles the preserve of the Land Rover such as ambulances, artillery and weapons platform with 188 in service and 15,000 Land

Since the 1970s, in most areas of Africa, South Asia and in the Australian Outback the Land Cruiser has overtaken the Rover as the utility 4×4 of probably because of the better network offered by Japanese In Australia at least, pricing is comparable or in favour of the Land Another reason seems to be the factor – the workhorse models tend to have engines than the comparable Rover models.

In Britain, the Land Rover from favour with the community with the arrival of expensive Japanese alternatives, Daihatsu Fourtracks and Isuzu becoming a common sight on around the country, until eventually ended their lives. However, with improvements to the Defender in the early and with the introduction of better, reliable engines in the form of the TDi the 300TDi) and the new five-cylinder TD5, farms once again a Land Rover Defender in yard.

1997 Land Defender 90

The Range Rover has to define the Land Rover as much as the traditional Series and Defender vehicles. Its upmarket is peerless in the SUV market and led to a proliferation of with the introduction of the Discovery/LR3, and Range Rover Sport.

This product strategy has Land Rover in business. In it was the most profitable part of Premier Automotive Group brand portfolio. This is in contrast with Jaguar, PAG brand, which has failed to and appeal to new customers.

Land profits should contiue to with the indroducton of the new Freelander at the end of and the new Defender in the summer of 2007.

Other articles of the category "Land Rover":

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