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Land Rover – Wikicars

15 Oct 2014 | Author: | Comments Off on Land Rover – Wikicars

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Land Rover is a British all-terrain vehicle and Multi Purpose Vehicle (MPV) manufacturer, based in Gaydon, England, UK. Originally the term Land Rover referred to one specific vehicle, a pioneering civilian all-terrain utility vehicle launched on April 30, 1948, at the Amsterdam Motor Show. but was later used as a brand for several distinct models, all four-wheel drive. Starting out as part of The Rover Car Company or Rover.

Land Rovers were designed and manufactured as a range of four-wheel drive vehicles under a succession of owners, including British Leyland. British Aerospace and BMW. Today, the marque is part of the Tata Group (along with Jaguar ) after a 7 year stint in the now defunct Premier Automotive Group. a division of the Ford Motor Company. Land Rover is one of the longest lived SUV brands (the only brand which is older is Jeep ).

Manufacturing Business

Land Rovers are manufactured primarily at the Solihull plant, near Birmingham, England. Production of the Freelander (2) was moved to the Jaguar car factory at Halewood near Liverpool, a former Ford car plant. Defender models are assembled under license in several locations worldwide, including Brazil and Turkey.

The former BL/Rover Group technical centre at Gaydon in Warwickshire is home to the Land Rover corporate and RD headquarters.

2008 Sale

On 11 June 2007, Ford announced that its plan to sell Land Rover, along with Jaguar. Ford retained the services of Goldman Sachs, Morgan Stanley and HSBC to advise it on the details of the deal. The buyer, possibly to a private equity group, was initially expected to be announced by September 2007, but the sale was delayed and an announcement shall not be made until the end of 2007. A UK based private equity firm, Alchemy Partners, besides Tata Motors and Mahindra and Mahindra (both from India) have expressed interest in purchasing Jaguar and Land Rover from the Ford Motor Company. [1] [2]

Before the sale was announced, Anthony Bamford, chairman of British excavators manufacturer JCB had expressed interest in purchasing Jaguar Cars in August, the year previously; [3] only to back out later when told the sale would also involve Land Rover . which he did not intend to buy. [4] Tata Motors have received endorsements from the Transport And General Worker’s Union (TGWU)-Amicus [5] combine and Ford as a preferred bidder. [6]

On March 25, 2008, a deal was made to sell Jaguar and Land Rover to Tata for $2 billion. [7]

History

A mired Land Rover of the 1st Armoured Division being extracted during the Gulf War.

Land Rovers, particularly the commercial and military models, became ubiquitous throughout rural areas and in the developing World. The Land Rover featured in the South African movie The Gods Must Be Crazy illustrates the love-hate relationship many owners feel with the earlier Series 1, 2 and 3 vehicles.

Land Rovers have competed in the Paris Dakar Rally as well as being the vehicle used for the Camel Trophy as part of a sponsorship deal. The Land Rover Defender is also used by military forces throughout the world. In the UK armed forces, the very expensive Pinzgauer. now built in the UK, is increasingly common in roles previously the preserve of the Land Rover Defender such as ambulances, artillery tractor and weapons platform with 188 Pinzgauers in service and 15,000 Land Rovers.

Since the 1970s, in most remote areas of Africa, South America, Asia and in the Australian Outback the Toyota Land Cruiser has overtaken the Land Rover as the utility 4×4 of choice, probably because of the better parts network offered by Japanese competitors. In Australia at least, pricing is actually comparable or in favour of the Land Rover. Another reason seems to be the ‘leadfoot’ factor – the workhorse Toyota models tend to have larger engines than the comparable Land Rover models.

In Britain, the Land Rover fell from favour with the farming community with the arrival of less expensive Japanese alternatives, with Daihatsu Fourtracks and Isuzu Troopers becoming a common sight on farms around the country, until rust eventually ended their working lives. However, with subtle improvements to the Defender in the early 1990s, and with the introduction of better, more reliable engines in the form of the TDi (especially the 300TDi) and the new five-cylinder TD5, most farms once again have a Land Rover Defender in their yard.

1997 Land Rover Defender 90

The Range Rover has helped to define the Land Rover brand as much as the traditional Series and later Defender vehicles. Its upmarket image is peerless in the SUV market and led to a proliferation of products with the introduction of the Discovery/LR3, Freelander and Range Rover Sport.

This product strategy has kept Land Rover in business. In 2005 it was the most profitable part of Ford’s Premier Automotive Group (PAG) brand portfolio. This is in sharp contrast with Jaguar, another PAG brand, which has failed to innovate and appeal to new customers.

Land Rovers profits should contiue to rise with the indroducton of the new Freelander at the end of 2006 and the new Defender in the summer of 2007.

Other articles of the category "Land Rover":

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