Kyle Tsao | LinkedIn

20 May 2015 | Author: | Comments Off on Kyle Tsao | LinkedIn
Mitsubishi Savrin

Kyle Tsao

Marketing at IMAX

Location Shanghai China Industry Маркетинг и

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Общие сведения Kyle Tsao

Marketing Director

Public 201-500 employees; IMAX; industry

July 2011 Present (2 years 5 months)


#xf09f; Successfully 60 IMAX theaters#x2019; opening within a year in China, Kong and Taiwan.

#xf09f; up a luxury brand image, to high end customers for IMAX and generated IMAX customer by driving 5 times of membership (from 50,000 to nearly members) on Weibo, a top one social platform in China.

#xf09f; Successfully set up a new box-office for Chinese local IMAX titles: Flying Swords of Gate.

#xf09f; Achieved Top one box-office in 2012: Titanic.

#xf09f; Lead cross-functional teams based in Shanghai and develop national marketing for IMAX branding, theater film marketing, tie-in and digital marketing.

Tracking of campaign KPIs and annual management.

Creative, media and event management

#xf09f; Work joint venture theatrical to launch theater opening including Wanda and CGV,

#xf09f; Lead the IMAX team to pitch suitable alliances for either co-branding or releasing.

#xf09f; Build up with digital media, as Sina, Tecent (QQ), Douban, etc, in order to out the IMAX brand sponsored pages on those websites for

#xf09f; Initiate PR events or EPR for movie goers and website on social media, including (Chinese Tweeter), Renren Facebook) and other local media sites.

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#xf09f; press conferences, premiere and brand events for company and major movie titles

#xf09f; Direct contact of IMAX management team in the and Canada, oversee theatrical strategies in Hong Kong and besides Mainland China.

Design and execute IMAX modules for management team of partners.

General Manager

Baidu TV- Office

January 2011 August 2011 (8 months) City, China


Ranked top sales team out of all in continuous three months, services to clients, including Paris, Buick, Cadillac, Bose, Coca Cola, Martin, Phillip, etc.

#xf09f; Provided clients of consulting services and solutions on marketing and online media

#xf09f; Formulated and supervised force and operation plans to clients#x2019; sales target and needs.

#xf09f; Established and relationships with existing and clients including media and direct clients

#xf09f; and formed eight sales total 40 staffs included.

Managed the PL with fair of resources for eight sales

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