Kyle Tsao | LinkedIn

20 May 2015 | Author: | Comments Off on Kyle Tsao | LinkedIn
Mitsubishi Savrin

Kyle Tsao

Marketing Director at IMAX

Location Shanghai City, China Industry Маркетинг и реклама

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Общие сведения пользователя Kyle Tsao

Marketing Director

Public Company; 201-500 employees; IMAX; Кинематограф industry

July 2011 #8211; Present (2 years 5 months) Shanghai


#xf09f; Successfully launched 60 IMAX theaters#x2019; opening campaigns within a year in China, Hong Kong and Taiwan.

#xf09f; Built up a luxury brand image, targeting to high end customers for IMAX China, and generated IMAX customer royalty by driving 5 times of membership growth (from 50,000 to nearly 300,000 members) on Weibo, a top one social media platform in China.

#xf09f; Successfully set up a new box-office record for Chinese local IMAX film titles: Flying Swords of Dragon Gate.

#xf09f; Achieved Top one IMAX box-office in 2012: Titanic.


#xf09f; Lead cross-functional marketing teams based in Shanghai and Beijing, develop national marketing campaigns for IMAX branding, theater opening, film marketing, tie-in promotion and digital marketing.

Tracking of marketing campaign KPIs and annual budget management.

Creative, media and event agencies management

#xf09f; Work with joint venture theatrical partners to launch theater opening campaigns, including Wanda and CGV, etc.

#xf09f; Lead the IMAX marketing team to pitch suitable corporate alliances for either co-branding or film releasing.

#xf09f; Build up partnerships with digital media, such as Sina, Tecent (QQ), Mtime, Douban, etc, in order to roll out the IMAX brand sponsored content pages on those websites for free.

#xf09f; Initiate PR events or EPR campaigns for movie goers and website members on social media, including Weibo (Chinese Tweeter), Renren (Chinese Facebook) and other local social media sites.

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#xf09f; Hold press conferences, premiere events and brand events for company branding and major movie titles releasing.

#xf09f; Direct contact window of IMAX management team in the U.S. and Canada, oversee theatrical channel strategies in Hong Kong and Taiwan, besides Mainland China.

#xf09f; Design and execute IMAX training modules for management team of theatrical partners.

General Manager

Baidu TV- Shanghai Office

January 2011 #8211; August 2011 (8 months) Shanghai City, China


#xf09f; Ranked top sales team out of all branches in continuous three months, providing services to clients, including L#x2019;OREAL Paris, Buick, Cadillac, Disney, Bose, Coca Cola, Remy Martin, Phillip, etc.


#xf09f; Provided clients 360#xf0b0; of consulting services and solutions on digital marketing and online media buying.

#xf09f; Formulated and supervised sales force and operation plans to accomplish clients#x2019; sales target and marketing needs.

#xf09f; Established and sustained relationships with existing and potential clients including media agencies and direct clients

#xf09f; Recruited and formed eight sales teams, total 40 staffs included.

#xf09f; Managed the PL with fair allocation of resources for eight sales teams.

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