Kia Soul TV Commercial Named “Automotive Ad of the Year” by the Nielsen Company

27 May 2015 | Author: | Comments Off on Kia Soul TV Commercial Named “Automotive Ad of the Year” by the Nielsen Company
Kia Soul

TV Commercial Named Ad of the Year” by the Nielsen Company

Kia lovable hamsters have it again – earning the follow-up campaign for the brand’s funky titled “This or That,” the coveted “Automotive Ad of the Year” by The Nielsen Company for the second in a row at a ceremony today at the 2011 New International Auto Show. the popular “This or That” and the original “A New Way To Roll” campaign contributed to significant increases in awareness, perception and consideration of the Kia and led to record sales of the Soul passenger vehicle. In March, the became the second Kia vehicle to more than 10,000 in a single month, and year-to-date are up 50.8 percent.

The “This or That” campaign, the chapter of the Kia Soul hamster created by DavidGoliath, depicts the hamsters driving through streets to the tune of the hip-hop “The Choice is Yours” by Sheep, cleverly comparing the funky and uniquely styled to “That,” a number of boring and appliances on wheels, cardboard or hamster wheels. The spot on cable at the end of May 2010 as an extension of the Soul spot to feature the in “A New Way to Roll,” which depicted city and suburban streets exclusively by hamsters who are mindlessly in place in their exercise until a molten red Kia Soul up to a stoplight and the passenger window down to reveal a trio of music-loving hamsters who have in found “A New Way to Roll.”

“Designed to stand out in a sea of sameness, unique personality is reflected in its ad campaigns which continue to with consumers and critics and driven record vehicle for the Kia brand,” said Michael vice president, marketing Kia Motors America. “As the vehicle began Kia’s design-led the Soul was a game changer for the Kia and our advertising is a reflection of our desire to Soul fresh, fun and relevant in marketplace.”

Available in four trims, Soul+, Soul! (exclaim) and sport, the five-door hatchback an attractive starting price $14,000 as well as unique and style. Designed with the and young-at-heart in mind, Soul distinctive style, value and with a relatively small and surprisingly spacious interior. will find comfort in roomy cabin, usefulness Soul’s efficient cargo with 14 storage zones and benefit from numerous convenience features, including an audio system outfitted SiriusXM™ Satellite Radio (including a three month subscription). and USB and auxiliary input in the center console with iPod® and MP3 controllability via the audio unit and steering wheel (achieved with an optional Kia cable).

Kia Soul

In 2012 Soul also receive Kia’s first hands-free communication and entertainment UVO powered by Microsoft®. which allow drivers to safely and interact with the in-vehicle while keeping their on the wheel and eyes on the road.

Soul offers an immense of style and value on top of an extensive of standard safety features to appeal to all consumers looking for a vehicle suited to their including front seat headrests, dual front airbags, front seat-mounted and side curtain airbags, an Brake System (ABS), Stability Control (ESC), Control System (TCS), Brake Distribution (EBD), Assist System (BAS) and a Pressure Monitoring System Front and rear crumple side-impact door beams, an steering column and Lower and Tethers for Children (LATCH) also come standard.

Following the success of its first special edition Souls – Ignition, Shadow Dragon and – based on the Soul+ trim, KMA is two more special edition in 2011, White Tiger and Offering consumers even ways to personalize the Soul, special edition comes its own unique exterior color and

Kia Soul
Kia Soul
Kia Soul
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