Kelley Names Toyota, Lexus Best Brands For Resale Value

27 Jun 2014 | Author: | Comments Off on Kelley Names Toyota, Lexus Best Brands For Resale Value
Toyota Lexus

Kelley Names Toyota, Lexus Best Brands For Resale Value

The 2010 Toyota Prius

Residual value is a common concern of car buyers, especially during tough times like these. Accordingly, shoppers might be interested to know that Kelley Blue Book’s® 2010 Residual Value Study has given the Toyota brand its Best Resale Value Award. (Curiously, this is the first time that Toyota has received the honor.) Toyota’s upscale sibling, Lexus, nabbed the Best Resale Value Award for luxury brands.

But Toyota Motor Corporation wasn’t the only winner of the day. On the make and model front, Kelley singled out ten vehicles for their superior resale value: the 2010 Audi A5, the 2010 BMW M3, the 2010 Chevrolet Camaro, the 2010 Chevrolet Corvette, the 2010 Honda CR-V, the 2010 MINI Cooper, the 2010 MINI Cooper Clubman, the 2010 Toyota Prius, the 2010 Toyota RAV4, and the 2010 Toyota Tacoma.

Although no Ford or Chrysler vehicles made Kelley’s top ten list, the Ford F-Series Super Duty and the Ford Taurus did come in at the top of their categories (full-size pickup and full-size car, respectively). We should also note that Jeep was named the top domestic brand. with its models retaining almost 36% of their value after five years.

At the bottom end of the scale, we find an assortment of Hyundais, Kias, Mitsubishis, and two Ford cars. From Kelley’s release:

 The 2010 vehicles with the lowest projected resale value after five years of ownership include: Hyundai Azera, Kia Amanti, Kia Optima, Kia Rio, Kia Rondo, Kia Sedona, Lincoln Town Car, Mercury Grand Marquis, Mitsubishi Endeavor and Mitsubishi Galant. Half of these 2010 model-year vehicles are projected to maintain less than 20 percent of their original MSRP after five years of ownership.

Generally speaking, 2010 models are projected to fare slightly worse than their 2009 predecessors. According to Kelley, In 2009, the average vehicle maintained 34.2 percent of its original value after five years in contrast to 2010 models, which are projected to maintain an average of 32.6 percent of their original Manufacturer’s Suggested Retail Price (MSRP). That’s good information to know — particularly now that our wise investments need to be just a tad wiser.

Check the full press release below for more information.

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Toyota Lexus


Toyota and Lexus Claim Top Honors for 2010 Models, U.S. Brands Improve Resale Values

IRVINE, Calif. December 2, 2009 – Kelley Blue Book the leading provider of vehicle values and forecasts, today announces the 2010 model-year vehicles projected to retain the greatest amount of their original retail prices after five years of ownership.  Kelley Blue Book’s residual values are a reflection of current vehicle data, market conditions for each vehicle, competition in each segment, expectations of the future economy and the combined experience of Kelley Blue Book’s team of statisticians, economists and pricing analysts.

Using information gained from Kelley Blue Book’s analytical and predictive models for both new- and used-vehicle values and its economic forecasts, the company determined one overall brand and one luxury brand as having the best projected overall resale value across their respective 2010 fleets, named resale value leaders in 16 major vehicle segments, and honored the top 10 overall residual value leaders for 2010.


Toyota Lexus
Toyota Lexus
Toyota Lexus
Toyota Lexus
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