Jeep Cherokee Spot Pitches Cure for Adulthood Doldrums | News – Advertising Age

11 Nov 2014 | Author: | Comments Off on Jeep Cherokee Spot Pitches Cure for Adulthood Doldrums | News – Advertising Age

Jeep Cherokee

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Chrysler nominates the all-new Jeep Cherokee as the cure for a crisis in a new campaign breaking night from Wieden .

Jeep is bringing back the badge for the first time in 12 to compete with the likes of Escape, Toyota RAV4 and Those SUV’s are popular young parents who want to adventurous — without up and buying a mini-van.

Jeep and Wieden play on the of walls closing in via a new Built TV commercial breaking tonight.

Set to a by Bob Dylan, the 60-second spot with shots of happy enjoying the limitless possibilities of As they get older, reality in. We see these former Peter sighing from boredom in the

Or gazing listlessly at computer in their cubicles.

And little by it changed. People told you Where to go. What to do. What not to do. by little, the world started to smaller, notes a voiceover. it isn’t. You’re still And you’re still you. The haven’t gone anywhere.

Cue the images of the new Cherokee, with shots of people surfing, and camping. In a statement, Chrysler CMO Francois noted the ‘Built campaign serves as a reminder we can fulfill our daily responsibilities and follow our innate desire to new and different experiences.

Kim Adams head of Jeep Brand said the campaign takes a approach: The campaign aligns the brand. And it speaks to some desires of exploration, discovery, new experiences and memories.

As a replacement for the Jeep Liberty, the new hits dealers this at a starting price of $22,995. has plotted out an extensive TV, print and strategy designed to get consumers in the new vehicle, she said.

The new 60-second is scheduled to run tonight on ABC, CBS, FOX, ESPN. NBC Sports and Fox Sports 1. Another is slated to debut Nov. 11 on E. Bravo, History Channel,

HGTV. National Geographic and

There will also be ads starting Nov. 29 around of the new Ben Stiller movie, The Secret of Water Mitty.

On the print Jeep Cherokee ads will in monthly magazines such as GQ. Wired. Marie Claire. Outside, Men’s Fitness and

For digital, Jeep is partnering Facebook, CBS Sports, Yahoo! Football and the Weather Channel. and Yahoo! Fantasy Football.

An video series dubbed of the Trailhawk will showcase the new 4X4 capabilities.

Mrs. House to comment on whether Cherokee advertise during Fox’s of Super Bowl XLVIII. Super Bowl ad plans are under lock and key, she

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