Hyundai Genesis sedan wins total quality award – Los Angeles Hyundai | Examiner.com

30 Mar 2015 | Author: | Comments Off on Hyundai Genesis sedan wins total quality award – Los Angeles Hyundai | Examiner.com
Hyundai Genesis

Hyundai Genesis

sedan wins total quality award

May 17, 2013

Not too long ago, if you drove up to a classy Hollywood eatery in a Hyundai, the valet would snicker at you and stow the vehicle in a back lot far from the lineup of opulent vehicles parked near the entry. However, Hyundai’s image has been transformed with its high-end Genesis and Equus vehicles. On May 17, Hyundai Motor America announced that the 2013 Hyundai Genesis sedan was named Best-in-Segment (tied with the Audi A4), topping the near-luxury car category in Strategic Vision’s 2013 Total Quality Index® (TQI).

The Total Quality Index asks buyers to rate all aspects of the ownership experience, from buying and owning, to performance and driving. Results were calculated from 17,568 buyers who purchased 2013 models during September to November 2012. Strategic Vision has presented the Total Quality Index annually since 1995.Overall, Hyundai Motor Corporation tied for third place with General Motors Corporation for Best Total Quality for an individual brand.

The Total Quality Index measures total vehicle satisfaction among new car owners, reflecting not only the quality of the vehicles, but the emotional connections which accommodate all aspects of the ownership experience. “Hyundai continues to be an industry-leader in terms of overall quality and satisfaction,” explained Alexander Edwards, President, Strategic Vision. He SSWS, “The only thing that keeps the Hyundai Genesis from competing in the luxury category is its price point. The car’s ability to rub shoulders with its more expensive European rivals really shows the depth of Hyundai’s product lineup, and serves as an example for foreign and domestic brands alike.”

The Hyundai Genesis outpaced competitors including the Lexus ES 350, Acura TSX Sedan, Lincoln MKS, Cadillac ATS, and Volvo S60 in the near-luxury category. “Receiving a 2013 Strategic Vision Total Quality Index award is recognition of our commitment to quality and customer satisfaction,” noted Mike O’Brien, vice president, Product and Corporate Planning, Hyundai Motor America. “We strive to give our customers the highest-quality products, delivered in a package which is both exciting and engaging to drive.” Hyundai notes that its Genesis sedan continues its premium segment leadership for 2013 with simplified model offerings and a new ultimate navigation system with Blue Link® telematics. The 5.0 R-Spec model and the 3.8-liter Lambda powertrain remain available with a new optional eight-inch Driver Information System (DIS) display with navigation and an enhanced multi-media controller.

The Genesis does give one a lot of bang for the buck. The base 333 HP, 3.8L starts at $34,200. For those that demand more horsepower—and more included luxury features, the 429 HP, 5.0L R-Spec can be had for $46,800. Although either model will evoke sneers from Mercedes, Beemer, and Lexus owners, you have the satisfaction of owning a vehicle loaded with comparable luxury features at far less cost.

You can laugh all the way to the bank.

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