HowStuffWorks “Porsche Cayenne History”

25 Feb 2015 | Author: | Comments Off on HowStuffWorks “Porsche Cayenne History”
Porsche Cayenne


The Cayenne was the last thing from a celebrated sports-car yet there it was: a sport-utility The Porsche Cayenne was introduced to in late 2001 and went on in North America for model-year

In effect, this was the first Porsche, and it puzzled some and outraged many enthusiasts. And the Cayenne was a truck no less. was Porsche thinking?

The answer, in a was survival. Sports-car sales first and farthest when conditions sour, but Porsche much suffer that the early 1990s, when it died.

Shaken to its core, the installed a new CEO, the no-nonsense Wiedeking, who understood that the had changed and Porsche had to branch As he told reporters in late For Porsche to remain independent, it be dependent on the most fickle in the market. We don’t want to just a marketing department of giant [automaker].

We have to make sure profitable enough to pay for future ourselves.

In other words, needed a third model something with much sales appeal than the Boxster and Porsche 911. if it to keep standing on its own and have the to build more great cars.

But why a sport-utility vehicle of, say, a sports-luxury sedan? America was crazy for SUVs, and was still Porsche’s biggest

Besides, two prestigious German had lately added sport-utes: in 1998 with the M-Class. BMW in with the X5. Significantly, both built in the U.S. — and a wonderful job drawing new buyers to marques, which was another in Wiedeking’s calculations.

It turned out some two-thirds of Porsche owned at least two other one of which was likely an SUV. meant Porsche had been easy sales, and thus profits, to other brands. a 4×4 wagon seemed a idea for Porsche, so PR types pains to note that was no stranger to either all-wheel — witness the 911 Carrera 4 or trucks.

The legendary Herr Doktor worked on both.

Clearly, knew what it was doing. If the had been a bet-the-company miracle the Cayenne was an astute hedge the sports-car market’s inevitable crunch. And a popular hedge it

The Porsche Cayenne needed a interior to attract premium-SUV

Within a year of the U.S. Business Week reported strong Cayenne sales had Porsche pay down its debt to a $128 million and amass billion in cash, this the SUV program costs. And Porsche’s net margin stood at 10.1 tops in the industry. No wonder Week titled its story, SUV can tow an entire carmaker.

Renewing an historic partnership, the was developed in concert with the Touareg. Volkswagen’s first-ever This was a sensible way to spread over two fairly low-volume

The deal was announced in 1998; Car and termed it a handshake agreement Wiedeking and Ferdinand Piech, the VW chairman-in-czar and a major shareholder of

AutoWeek noted that execs were sensitive this newest venture Wolfsburg, perhaps recalling the hurled at the Porsche 914 and Porsche which used some VW and components, respectively.

Porsche, worked hard to get across the that its engineers led the way in this SUV undertaking. Understandably keen to a blue-chip brand image, it about to have its first SUV as an upmarket VW.

Porsche acted as project and much of the work done on VW nickel was conducted by Porsche’s engineering division. AutoWeek Joint development was limited to the floor pan and some drivetrain

Engines, suspension tuning, and finish work were the domain of each manufacturer.

home the point that wasn’t a gilded Touareg, spent $124 million on a new plant in Leipzig. There was no at Porsche’s main facilities in and though VW set up for Touaregs in the nearby Republic, where labor were lower, Porsche to follow, believing made in was crucial to Cayenne sales.

The new glass-walled factory received Cayenne bodies from VW and ready-to-fit modules from suppliers. Car and Driver noted Porsche itself contributed about 20 percent of total

Porsche’s 600 worldwide dealers ponied up, investing some million combined in new service and staff training to handle first SUV. Of that about half was spent by the 200 North American retailers.

And so the was set. The one remaining question was even a Porsche SUV could deliver the performance, quality and of Porsche’s sports cars. You can the answer — and more Cayenne — by going to the page.

The Porsche Cayenne was developed with the Volkswagen SUV.

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