Gundam-themed Toyota Auris! | Motor Trader Car News

21 Aug 2014 | Author: | Comments Off on Gundam-themed Toyota Auris! | Motor Trader Car News

Gundam-themed Toyota Auris!

Posted on August 30, 2013 at 2:33 pm

To many people, Toyota is often regarded as a conservative brand with products that are technically advanced and possessing the legendary high quality. Of course, now that Akio Toyoda has taken charge, things are getting rather interesting and his promise of ‘Fun to Drive, Again’ products is slowly being delivered.

Being the gigantic corporation that it is, Toyota has often to do things in a proper business-like way and not embark on fanciful marketing. However, it has subsidiaries like Toyota Modellista International which can do such things and give Toyota models a bit of zest. Since 1997, Toyota Modellista has been creating limited editions of some Toyota models, not only providing look-fast bodykits but also high-performance parts.

Though some of its modifications have been ‘radical’, the latest release is still something unique – a Gundam-themed Auris (known as a Corolla hatchback in some countries). Gundam is a Japanese anime series with giant robots (a bit like the Transformers) which has become a cultural icon in that country.

Modellista has customized an Auris with themes adapted from ‘Char Aznable’, an iconic antagonist in the series. Known as the ‘Auris Char Customize’, the special car has a total of 19 optional parts which customers can choose from.

The car is finished in a bright red colour that matches that of the characters outfit and little details mimic those on the Gundam robot, eg the antenna that resembles on the heads of the machines. The bodykit gives an aggressive front and rear appearance and the car sits 20 mm lower while the wheels are enlarged to 18 inches in diameter.

Red is also the dominant colour on the dashboard and a lot of Gundam insignias can be found on it and on the exclusive steering wheel. ‘THRUSTER READY’ appears on the display each time the car is stopped and then changes to the eye of the robot when the car is on the move.

Even the GPS navigation system gets the Gundam treatment – the voice of Char provides directions and there are also 366 of the characters memorable lines, one delivered each day. Only 900 units of this special system will be offered and they’re likely to be snapped up very quickly.

Order-taking began this month and the first units will be delivered to customers in early October this year. Depending on the options selected, the total price of the car could be as high as RM112,000. Not surprisingly, the customized Auris is only for sale in Japan but who knows, it may appear in a private importer’s yard in later years…

Some of the Gundam machines produced by Bandai Co. Ltd.

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