First Drive: 2004 Chevrolet Aveo, Optra, Epica –

19 Feb 2015 | Author: | Comments Off on First Drive: 2004 Chevrolet Aveo, Optra, Epica –

Chevrolet Aveo

October 1, 2003

2004 Aveo. Click image to

Story and photos by Greg

Vancouver, British Columbia In the last few years, South automakers Kia and Hyundai have up a large portion of Canada#8217;s car market, and are now moving into SUV and luxury car categories with models at lower prices.

This hasn#8217;t gone by the major American and Japanese manufacturers. The entry-level market in is where automakers capture important first-time buyers, if they#8217;re satisfied with car, may go on to purchase another from the same manufacturer. A of brand loyalty can start that first car.

it#8217;s Canada#8217;s largest company, General Motors is lacking in the entry-level category. The Cavalier and Sunfire have freshened and incentivized, and they#8217;re very popular, but how long can go on? The subcompact Metro and Firefly in the 2000 model year.

The Saturn Ion is still a bit of a niche

Chevrolet Aveo

GM#8217;s solution was to buy a controlling in the assets of Korean automaker, #8211; now renamed GM Daewoo and Technology Company (GMDAT) and build lower-priced cars in for the world market. The first cars from this new are sold under different depending on where you are. In they#8217;re badged as Chevrolets the Aveo, Optra and Epica.

As well, the Aveo will be as the Suzuki Swift+, and the Epica be sold as the Suzuki Verona. In the States, Chevrolet will get the but not the Optra and Epica. However, the and Epica will be sold in the as the Suzuki Firenza and Suzuki

In the rest of the world, the three will be known as the Daewoo Lacetti, and Magnus.

2004 Optra. Click image to

A bit confused? Who could blame It#8217;s going to be un uphill for GM to create consumer awareness these cars.

On the bright side, GM now has three competitors for the low-priced Kias and #8211; and a large network of 450 dealers to service them.

another aspect to the Daewoo that should be mentioned. General Motors Daewoo and Technology Company was formed in the old Daewoo company, its network of American dealerships, and their were left out in the cold.

GMDAT has no association with Daewoo dealers, and does not or support the older Daewoo the Lanos, Nubira and Leganza even though technically the is the next generation Lanos and the is a freshened version of the Leganza. must really … off Daewoo owners, but nobody to care about them.

Chevrolet Aveo
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