Exeo strategy

26 May 2015 | Author: | Comments Off on Exeo strategy


First Drive | Madrid, | SEAT Exeo ST |

Of the VW Group of brands, SEAT is quantifiably the one; it has the youngest average age of them all. And that it produced the Ibiza-based Bocanegra when it could have it forever to the warehouse marked marketing purposes only’, is a to its determination to keep things and youthful.

But it also recently the Exeo saloon. a ‘bottom car if ever there was one. with the fleet market in (well over 90 percent of will be selected from a by their owners) and built on a that just about to redesigning the lights, it looks regular.

But is also offers a lot of and proven mechanical integrity for a low outlay and it happens to drive too. And anyway, a fleet car a horsebox version is like a drink without a diet So, predictably, the Exeo you can fit more towels and golf clubs is here and it’s called the ST.

In the Metal

I made a promise to (and my editor) that I mention the ‘A’ word, so I it’s obvious from the Exeo ST’s DNA is sourced.

that means is it has a compact, frame that’s easy on the eye if a little plain – than being overly or hefty of rump. The trade-off, of is boot space: it will, for carry 98 fewer litres in the than the new Insignia Sports Still, it’s got a nice, hatch that’s easy to a pleasingly simple and effective blind’ parcel shelf, seat storage in the front and a cubed (and cooled, if you glovebox.

Basically, the minutiae of that matters when you buy a car this is present and largely

The cabin is, not surprisingly, as per the Exeo which is to say it’s put together a brick outhouse using that’s probably been by an army of very clever to make sure it has the perfect of firmness and squishy tactility. All the and all the little flaps that open when you press are damped enough to be legitimately ‘moist’, and it’s all as well as the King’s underpants drawer. about as dull, too, but you have everything.

What you get for Money

You get quality synonymous makers tangibly further up the food chain than but at a ‘volume’ sticker price. As per the (a pre-qualifying statement that be applied to every aspect of the ST, bar the hatch at the back), the range is into S, SE, Sport and SE Lux, 16-inch alloys, Bluetooth, air seven airbags and a raft of anti-skid, anti-crash protection all as You can guess the rest (or you can read our musings ), but, as you’d SE gets a little more Sport gets tighter and a more dynamic look, and SE Lux is the upgrade.

It all starts at Ј19,240, which puts it in Mazda6 Estate on a like-for-like basis. And given the on offer, that comparison the Exeo ST’s fairly positioning into perspective.


There’s nothing to differentiate the from the estate in the driving though isn’t that the case? It’s a couple of longer, but it feels no more or less dynamically competent. a well-engineered sure footedness the way the Exeo ST feels in any given

If you’ve been following the of our SEAT Leon long you’ll know that engineers are well capable of a blind eye to the whole ride thing in the quest for cornering but in fiddling with the Exeo springs and dampers, they’ve to get the often enigmatic ride/handling spot on. It’s on the firm but it’s still just enough to soak up most of the cracks and waves the average of road will throw up.

In fact, even on bigger with the stiffer sports option, the ride is probably the ST’s strongest – or at most surprising – Combined with weighty, steering, the Exeo ST is also a rewarding car to drive fast.

The line-up is, as you may have already as per the saloon, which gives you the of two 2.0-litre TDI units with 141bhp or 168bhp, with a 118bhp lump to follow this year. There’s an entirely pointless 197bhp TSI too, but we’ll forget that. The higher-powered diesel is a but the 138bhp version is very as good and notably cheaper and the one 80 percent of buyers will go

It’s a very familiar and is tractable and flexible enough to well with the demands of a loaded estate. No complaints,

Worth Noting

Until you the Exeo (in either guise) easy to be disparaging about its and execution, but in actual fact has been laudably canny in its first D-segment car. costs have been minimal, yet even if it had developed the car scratch, it may still have up with a car with limited to private buyers in an already crowded (and very segment.

However, we’re that this Exeo is a foot in the door to the market, and if it performs as expected it will to a follow-up with a much budget and far higher aspirations; a car will fit altogether more alongside stuff like the and Ibiza. SEAT won’t us the actual numbers it plans to – a VW Group policy, – but we did glean that it can about 450 Exeos per day and expects the between saloon and ST to be about


It would have quite a lot of effort to make the Exeo ST a bad car, given the of its underpinnings (SEAT actually an entire Audi production to make the Exeo), but you have to the Spaniards some credit: the ST is a bit of a premium bargain, really. Its is beyond reproach, it strikes an balance between comfort and and it’s priced closer to Japanese than German. those looking for outright are better served elsewhere this is more a ‘lifestyle than a cavernous load

Mark Nichol – 5 Jun

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