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Mini Countryman


How Many People Can You Fit In A

To celebrate the launch of the new, MINI Countryman. the innovative car has been attempting to smash favourite world record of everywhere: ‘ how many people can you fit in a ’. This time, however, a modern twist.

Over the a series of special fibreglass of the new MINI Countryman have touring the UK appearing in stations, centres and selected streets the public invited to join in novel record attempt. The The people “inside” the MINI not really inside it at all.

In London, Bristol, Birmingham, Manchester, Newcastle, Liverpool and members of the public were to record video footage of in a specially constructed booth at location. Using the latest digital installation technology, was then uploaded and projected the inside of the MINI Countryman, as if were squeezed in, looking out within. Participants could watch themselves “pressed the glass”, in the middle of the record-breaking

For even greater participation, were also able to their video with friends on both their own and the UK’s Facebook page, they were added to a of all of the MINI record breakers.

The was devised and created by global agency, Profero, and leading agency Posterscope who have on a number of innovative and award-winning on behalf of MINI since #8211; who will forget the sized Mini seemingly held on only by a magnet on Gateway Media‘s screen in a few years ago?

Mini Countryman

To date the campaign has been successful with just 6,000 people taking in the world record attempt and more enjoying the spectacle the sidelines and on Facebook .

Ysabel Vazquez, National Manager for MINI UK told us MINI Countryman is the first 4 MINI and we wanted to take it out to the UK to show them what it like. It was the perfect opportunity to a well loved piece of heritage and demonstrate the increased of this new, bigger by working out how many people we fit into the car but in a totally high way.”

MINI UK Facebook users can friends to join in the fun, and into a competition to see who can get the most inside their virtual Countryman. The lucky winner enjoy a ‘My MINI Road a 3 day UK health spa holiday, and of course, a Countryman to get them there.

entry was posted on Tuesday, 7th, 2010 at 22:25 and is filed under DailyDOOH You can follow any responses to this through the RSS 2.0 feed.

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