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Chevrolet Cruze Production

September 9, 2010 by Matt

General Motors North President Mark Reuss and Governor Ted Strickland are shown at the Ohio, assembly plant the first of the 2011 Chevrolet have rolled out.

long-awaited compact sedan, the Cruze, is now in production. The automaker on Wednesday that assembly of the has begun, with the first completed and on their way to dealerships the country.

The Cruze, a five-passenger sedan introduced as the Daewoo Lacetti in 2008, then as the Holden in 2009 and finally as a Chevrolet replaces the Cobalt, itself a for the Chevrolet Cavalier, its longest compact model.

Production

At its zenith, GM produced more 400,000 units of the Cavalier the 1980s.[1] Though GM hasn#8217;t production goals, winning that amount from the seems reasonable, but attaining sales goals will come by poaching current Corolla and Honda Civic

Indeed, GM is targeting Toyota and directly with the new Cruze, Chevrolet dealers to purchase a Corolla and Honda Civic and them as test drive with the Chevrolet Cruze. GM that customers will the Cruze a better overall offering ten airbags, more better fuel economy and a cabin than its competitors.

Marketing Push

None of will come easy the apparent edge the Cruze for Chevrolet. Already the top-selling car model worldwide (the truck is still first), the has to convince a new generation of car buyers this vehicle is everything it claims to be.

GM has hired Tim Allen, the one-time of TV#8217;s Home Improvement and movie star, to lend his to Cruze ads.

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“Tim brings the right combination of a voice with the credibility, and humor that will with viewers,” said Ewanick, vice president, marketing, General Motors.  passion for all things cars him the perfect match for the Chevrolet

Allen is from the Detroit and is also a car collector. His collection a 1996 Chevrolet LT5 Impala SS and a Cadillac DeVille DTSi, he had a hand in designing himself.[2]

Highlights

Chevrolet will the Cruze with 1.4-liter or a fuel injected 1.8-liter cylinder engine paired six-speed automatic or manual  GM says that the Cruze is the equipped car in its class, offering amenities such as Bluetooth as standard equipment and the only car in its with 10 airbags.[3]

The 2011 Chevrolet Cruze#8217;s price is from $16,995.

General Motors Company

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