Cutting through the bull: Toyota Auris | XCAR – CNET Reviews

19 Jun 2014 | Author: | Comments Off on Cutting through the bull: Toyota Auris | XCAR – CNET Reviews

Cutting through the bull: Auris

by Dave Ross 6, 2013 1:27 AM PDT

There’s a story about the Toyota leading up to its 2007 launch.

I say Auris but originally, as the replacement for the it was simply going to be the next-generation — a name known all the world and a Toyota badge even before time and began.

Well into the design Toyota got hold of pictures of the new Civic — a car that had its name but changed beyond in terms of design. Once the of vicars and octogenarians, the Civic was now different. In fact aside the name on the boot it had nothing in with the old Civic.

The same be said of the new Toyota hatchback. was a car that was easy to spot as the to the Corolla. And not a very exciting

So the story goes that was so surprised by how daring the Civic was its marketing people started to Seriously worry.

The new Corolla was decidedly old hat compared with the

The problem was it was too late to change the So instead the company simply the name.

Out went Corolla and in Auris. And just like we had a new model. The idea being if you wave a nice new shiny in front of the car-buying public, seemingly not notice the fact the car you’re selling them actually that new. An to our intelligence?


I like to think common sense prevailed. The Civic proved hugely and redefined the model. It was everything a hatchback should be: practical, and enjoyable to drive. OK so it only had engines and one of those wasn’t good, but it still stood and shoulders above most of the

People bought it because it was — not because it had a new name.

The did have a shiny new name literally: it means gold but I remember driving one shortly it was launched and being distinctively by it. Especially as I actually quite the Corolla. Even subsequent and improvements never gave it the it needed.

It was just a car and nothing

There’s nothing wrong that, of course. A lot of people a reliable and fuss-free car that simple A-to-B transport. Of that’s not to say you can’t do that a bit of style and class.

So now we have a new and guess what: it looks Really good compared recent Toyota designs.

The is that this is a car that does deserve a new name. little to identify it with the Auris, and it’s got quite an feel to it. It’s exactly the of car you’d expect from Yes it’s still fairly to drive, but if you buy one at least you know what you’re getting: an

Or is it a Corolla? Let me know if they back the Carina E. That’s a different story.

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