Curbside Classic: 1978 Chrysler New Yorker Brougham & A Most Imperial Chrysler

30 Jan 2015 | Author: | Comments Off on Curbside Classic: 1978 Chrysler New Yorker Brougham & A Most Imperial Chrysler
Chrysler New Yorker

Curbside Classic: 1978 New Yorker Brougham #8211; A Imperial Chrysler

January 14,

What#8217;s in a name? When it to vintage Mopar land the name means a lot#8211;in cases, success or failure. Take the marque, for instance. Intended to Chrysler more into and Lincoln territory, it never took off despite attractive and plenty of luxury features.

But for it was always a #8220;Chrysler Imperial,#8221; and not as prestigious as a Continental or Sedan de That was what ultimately the Imperial to a grinding halt in the car lived on for 1976 under an identity.

The chronic Mopar held steady through the In 1974, all their new full-size from the Plymouth Fury to the LeBaron, were redone more formal and Broughamier Although not drastically different from their fuselage they looked bigger.

And the gas crisis hit in late 1973, as the #8217;74s were debuting, got screwed#8211;again. Despite the company#8217;s bad luck, all their new models attractive despite styling directly from GM#8211;something noticeable in the Plymouth Fury#8217;s 88 cues, and in the Dodge Monaco, looked suspiciously like a Buick LeSabre.

At the top of the heap was the Imperial LeBaron, the most attractive car of the bunch#8211;as it should have been, its premium $7,200-7,800 pricing. The 124#8243; wheelbase was the same as New Yorkers and Newports, but the car itself was overall and featured exclusive headlights; button-tufted upholstery, in or optional leather; and four-wheel brakes.

But it didn#8217;t sell: selling just 14,483 models and a mere 8,830 the Imperial finally left the at least in name#8230;

For the car did reappear#8211;prominently on the cover of the 1976 Chrysler longer as an Imperial, but a New Yorker In reality, it was the plain-Jane Newport had been discontinued for 1975. All the Chrysler nameplates got either an or a downgrade depending on the model: The Newport Custom was now the #8217;76 the #8217;75 New Yorker Brougham the #8217;76 Newport Custom; and the Imperial LeBaron was the #8217;76 New Brougham.

Confusing? You bet, but was strapped for cash and this was the they could do at the time. And forget that the midsize Satellite became the 1975 Fury#8221;, as biggie #8217;75 all wore the Gran Fury

With these changes to the #8217;76 Coronet becoming the midsize #8217;77 Monaco big Dodges became Royal in #8217;77; the RM moniker debuted as the top big in #8217;75), Mopar shoppers got a headache trying to figure out was what.

Strangely, it worked, at least for the big The #8217;76 NYB, still in coupe and sedan models, far better than the #8217;75 and Chrysler likely laughed all the way to the The Chrysler-ized Imperial was a bit less than the Imperial had been#8211;the discs reverted to front drums, for instance#8211;but customers seem to care.

In fact, the lower price of the NYB, probably sold for Imperial since most buyers all the power options that had standard on the Imperial and now cost

Chrysler did attempt to cheap out on the model. The super-deluxe #8220;lawyer#8217;s chair#8221; upholstery that had standard on all #8217;76s became an in #8217;77. The standard #8217;77 shown above, was just not as for a car with the New Yorker Brougham

The Newport-like interior disappeared as fast as it came, and once the #8217;78s were equipped button-tufted goodness as standard

Nineteen seventy-eight was the last for the big New Yorker. Chrysler#8217;s lineup was Dodge Royal Monaco, Gran Fury, and Chrysler Country wagon had all disappeared at the end of you could still get a big, Chrysler, by golly!

You could still get white too, as shown on this NYB shown on newyorkeronline.org. Sure, it gas, but it was one of the last no-compromise (and I mean FULL-SIZE!) on the market. Screw CAFE, getting a Brougham, dagnabit!

Not too was new in its final model year, but you tell a #8217;78 by its revised grille and pinstriping along the swag line. It was also a car of sorts, as it and its Newport sibling the last pillarless hardtops and, thanks to JPCavanaugh . I now that this was also the …-cast grille on an American

As you would expect, the top-tier had many standard features. and foremost were the 440 CID (7.2-liter) V8 with a four-barrel carburetor and Other expected amenities power windows, power power steering, velour bench seating  and carpeting.

The trunk was also and each door save the got its own ash tray and lighter. It was a different

Plenty of chrome trim was in with wheel moldings, rail moldings, a stand-up ornament and gold-tone New Yorker on each front fender and the panel. The very handsome Wheels were optional, but tires were standard

Here#8217;s the panel. Unlike its Cadillac and competitors, the instrumentation was not limited to a gas gauge and speedometer; it  also engine temperature and alternator

Although a far cry from its 1940s-1960s heyday, Chrysler still had thoughtful #8220;right brain#8221; including the aforementioned gauges, the TorqueFlite transmission and torsion bar suspension.

The full-size Chryslers also among the last to vent windows, albeit the last of the C-body Royal and Gran Furys had them as All too soon though, they be gone for good, save for the vent windows found on products well into the #8217;80s. I remember that my Rose Quartz 1987 had them.

So did the 1977 Mark V it.

Here#8217;s that Broughamtastic seat. Not only was the seat 50/50, but each passenger got own fold-down armrest. This car appears to have an optional CB though I don#8217;t recall if it was the or AM/FM/CB system.

Considering all the on this not-inexpensive car, I guess it#8217;s the AM/FM with four speakers.

the back seat. This is a Brougham Society-approved interior, the of seat where you could not only pocket change but entire wallet. Four-door included lavaliere straps above), and both the coupe and had pillows#8211;yes, pillows #8211;built the C-pillar.

Yes, the NYB was a whole lotta car for the but times were changing. Big were becoming the status of choice, and increasing government spelled the end for the uncompromising full-size car. Cadillac had already their Fleetwood and de Ville in 1977; in 1979, Chrysler did the with the New Yorker and Newport; and was last to the small-big-car party, their 1980 Panther-based

It was truly the end of an era.

As for the New Yorker, it reinvented itself many over the next two decades#8211;from R-body to mid-sized M-body to K-car Broughamette to luxury always had at least a modicum of and comfort. It lives on even in a fashion, as the premium 300 sedan. the 300 series was originally a sportier for the Saratoga, I can#8217;t help but why a LWB New Yorker variant hasn#8217;t out.

After all, says big American luxury car #8220;Chrysler New YorkerIts reputation was built on yachts this #8217;78.

Chrysler New Yorker
Chrysler New Yorker
Chrysler New Yorker
Chrysler New Yorker

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