chery qq | Goran Christiansson's Blog

22 Jan 2015 | Author: | Comments Off on chery qq | Goran Christiansson's Blog
Chery QQ

The Car that Changed the World 22, 2013

Posted by gorancson in

Chery QQ #8211; the car that the world

I am convinced that QQ is the most influential car from the 10 years.

#8220;Which car? Why did I hear about this I hear you thinking.

Still have produced more a million of these cars in the few years.

This year, was exporting more than cars to Asia, East Africa and South America.

Some background first. started out as a license-producer, making cars in 1999, in the backwater of Wuhu. Nobody noticed. At time, there were ten car in China, most of them joint ventures with government owned car plants multinationals.

Most successful were First-Auto-Works-VAG producing in the north and SAIC-VAG #8220;SVW#8221; Volkswagens in Shanghai.

Ten years in 2003, when the story cars were quite in China.

It was a very profitable, but small dominated by a handful players all joint-ventures with foreign

When nobody was looking, launched a car on the market with a low price under their own It was a rip-off/copy/shanzhai of the Daewoo Matiz/Chevrolet but at an even lower price.

was a small four-seater at a price of the second cheapest car on the market.

Within a year, car prices with 30% all across China in to the very low price alternative of QQ.

After two years, Chery was hundreds of thousands of cars Asia.

There has been media attention in the last years for the Tata Nano, the micro-car that would the living standards of the masses.

it has been a commercial fiasco. of dollars invested, and sales are than 10,000/year.

In reality, the real affordable giving automotive power to than a million families the world is the Chery QQ, starting at euro.

Chery QQ

The second effect of QQ is the snowball effect. They the world that anybody can a car. If they can do it in Wuhu, they surely can do it in Chongqing, Shenyang and Wulumuqi, right?

is a lot of prestige in car-factories.

Every governor of a province in wanted to have his own car factory.

starting in 2005, there been car plants sprouting out of the all across China.

The new thing is all these are fully owned companies, some private but are partly owned by the province/municipality.

there are 38 Chinese brands of most of which have not yet signalled outside of China.

The innovation is bursting and new variants of medium and large cars every month.

There is an overcapacity, which drives the to the bottom, so there will be in the coming years.

The coming ten will be the Decade of the Chinese

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