Chery – Car deal gives Chery a global foothold | GoAuto

16 Feb 2015 | Author: | Comments Off on Chery – Car deal gives Chery a global foothold | GoAuto

Chery A15

Car deal gives Chery a foothold

DaimlerChrysler and Chinese Chery will soon a small car

8 January 2007

By McDONALD

DAIMLERCHRYSLER AG has signed a of intent with China#8217;s Automobile Co for the Chinese company to small cars to be sold as Chryslers.

The cars, which are being designed, would be on an existing model but will be jointly by Chrysler and Chery

Chrysler is taking the lead on the and will ensure the vehicles all global emissions, safety and standards.

Apart from the cars the company may also larger vehicles for Chrysler.

before the deal goes it needs to be approved by Chrysler#8217;s board, which meets month, and by the Chinese government.

The move gives Chrysler a quick entry into a segment of the car market where it now has no product.

Chrysler has been a Chinese partner to build cars, saying it cannot money by manufacturing them in the States due to high labour

Chrysler is expected to unveil a Chery-Chrysler prototype soon but would not start until year.

Chrysler has refused to how many cars Chery build or how much they cost. It also would not the financial terms of the agreement.

Chery had originally planned to exporting vehicles to the United as early as next year in a venture with US entrepreneur

Bricklin#8217;s Visionary Vehicles, but the fell apart in November.

Group President and CEO Tom LaSorda the Chrysler-Chery cars could be in Europe as was as #8220;other#8221; global which could include

Being able to partner Chery represents a long-term to the challenges of how to profitably compete in the vehicle segment, Mr LaSorda

Chery A15

This supply partnership is of a new business model that is us to introduce all-new products quickly, with less spending.

This announcement the realities of a global industry and need to remain competitive in all

Chrysler Group officials say the new which will be sold Chrysler Group brands, attract new customers in two segments in the company does not currently very young buyers and budget buyers.

Mr LaSorda that although historically Group has been the most upon trucks, minivans and vehicles, the company is now moving toward smaller vehicles.

We have a well-established relationship Chery Automobile, he said.

Chery is the largest third-party of the Chrysler Group/BMW Group Engine joint venture in

Since 2004, Tritec engines have been for use in the Chery A15 and Chery Fengyun.

has already adopted state-of-the art processes.

Founded in 1997, is China#8217;s largest exporter of made vehicles.

Chery A15
Chery A15
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