Britain’s Triumph Motorcycles aims to win over India’s wealthy bikers |

10 Oct 2014 | Author: | Comments Off on Britain’s Triumph Motorcycles aims to win over India’s wealthy bikers |

Britain’s Triumph Motorcycles to win over India’s wealthy

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Motorcycle model Daytona 675

: Britain’s Triumph Motorcycles start selling its iconic in India on Thursday as it seeks to the hearts of wealthy motor who ride for passion not function.

held Triumph is following motorcycle makers such as Inc and Volkswagen AG’s Ducati in a market where quick-rising is leading to greater demand for toys.

The best combination on the road is the and the road – they are the two people who can talk to each I think that culture is up in India, Triumph India Director Vimal Sumbly Reuters in an interview on Friday.

not only has to win over customers, but has to persuade people to buy touring in a country notorious for poor Its track record for infrastructure is miserable compared with and most other emerging and its failure on this score has growth.

Most Indians commute motorcycles or scooters and it is common to see of four or five on a single snaking through heavy or even over pavements jams. As the economy slows, comprise the only category of the industry to register growth year.

Sales of motorcycles an engine displacement of 350 cubic or less, which make up the of the market, have risen 3.5 per cent so far this fiscal show data from the of Indian Automobile Manufacturers

Sales of more powerful including those from and Eicher Motors Ltd’s Enfield, have doubled the same period. Industry say strong growth is likely to in the medium term, as consumers in the segment are not as vulnerable to the impact of a economy.

Still, high-end form a miniscule portion of the two-wheeler market, the world’s by some estimates with of nearly 14 million bikes in the fiscal year.

Harley, which shipped 250,000 motorcycles globally in sells about 150 bikes a through its 10 Indian dealers, to SIAM.

Triumph, which more than 50,000 last year, plans to at least three showrooms by the end of in New Delhi, Mumbai and Bangalore.

The which began life as a manufacturer in 1887, will some models at its new plant in Haryana, to save on high taxes and so keep prices It also plans to build a in Karnataka.

As well as Harleys, Triumph’s cruisers and sports bikes also compete with from Honda Motor Co Yamaha Motor Co Ltd and Bayerische Werke AG’s BMW Motorrad plus the lower priced of Royal Enfield.

We will be an brand for guys who use (Royal bikes, said Sumbly, who was with Bajaj Auto India’s second-largest motorcycle

Asked whether Triumph design an India-specific bike, said, As the market develops and we see the the company will surely more and more in India.

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