Brilliance: History of the brand, full catalog of models and specifications

30 Aug 2014 | Author: | Comments Off on Brilliance: History of the brand, full catalog of models and specifications
Brilliance M2


Brilliance Auto Motor Company was founded in 1992 and is currently among the ten largest automobile makers in China. It includes more than 15 subsidiaries involved in the production of passenger cars, vans, motor vehicles and auto components. Headquarter of Brilliance Auto is located in Shenyang, Liaoning Province.

The main production facilities of Brilliance Auto occupy more than 1 million m². In 2007, Brilliance plants produced more than 290,000 cars.

BMW – Toyota – Brilliance: the leaders choose the best. Since 1992 on the Brilliance plant under the license from Toyota Motor Granse and Jinbei vans are made. These vans hold the leadership in this segment of cars in China already more than 15 years. In 2003, BMW and the Brilliance Company opened a joint venture in China to produce a full cycle of the BMW 3 and 5 series.

One of the results of cooperation with the stars of the global automotive business is high quality standards that are embedded in conjunction with the German and Japanese partners in the Brilliance enterprises.

Brilliance cars are the style, technology, prestige and reasonable rate. Experience in cooperation with the world’s best automakers and Brilliance technologies involved by partners are used to develop its own range of passenger cars. In 2002 the company began production of the luxury M1 sedan, in 2006 M2 business sedan was developed and put into production, in 2007 sales of M3 coupe were started.

The world’s best manufacturers were involved in construction of these cars: the design was created by Giugiaro and Pininfarina bodywork studio, and the chassis were upgraded by Porsche engineers. These models are equipped with engines produced under the license of Mitsubishi.

Today, Brilliance cars by the sales volume are in the top five in its category in China.

This is the first automotive brand in China, released on the European market. Brilliance Auto is the first Chinese automobile brand that successfully organized sales in Europe. On the European Union territory Brilliance has about 500 dealerships.

Since 2007 the Brilliance brand is represented in Russia.

Today Brilliance Auto is a European technology, innovative design, strict quality control and attention to every detail of production.

The most important facts of Brilliance cars:

1. Produced under technical assistance of BMW

2. M2 model is designed in the famous Italian Touring Car studio named Pininfarina, and the design of Brilliance FRV – in the ItalDesign studio

Brilliance M2

3. The chassis designed with the participation of engineers from Porsche

4. Cars are equipped with engines produced under license of Mitsubishi

5. Body paint is made on one production line with the BMW

6. Brilliance M2 model is among the five best-selling models in China in its segment

7. M2 model twice (in 2006 and 2007) was recognized as Car of the Year of China in its class.

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Brilliance M2
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