AUTOSTAT | Chevrolet Lanos is loosing its positions at the russian market

16 Apr 2015 | Author: | Comments Off on AUTOSTAT | Chevrolet Lanos is loosing its positions at the russian market
Chevrolet Lanos

Chevrolet Lanos

is loosing its positions at the russian market

On data of AEB, during the first half � year of 2008 there were sold 25468 cars Chevrolet Lanos, which is on 971 cars (=4%) less than a year before. However, on background of growth of market (+47%) of new foreign cars in Russia, this decrease seems to be more significant.

During one year Chevrolet Lanos moved from the 3rd to the 10th place in the rating of the most salable foreign models.

As it became known, cars of Chevrolet Lanos of production of the factory in Zaporoghje are sold at the russian market. For 2008 it is planned to increase the export of these cars to Russia by 28% to 77 thsd units. The corporation �UkrAuto� (ZAZ is a part of it) explained in the interview for �AUTOSTAT� that the reduction of demand on Lanos is temporary.

It is caused by getting the certificate for cars Euro � 3. However, on data of �ASM � Holding�, the deliveries of Chevrolet Lanos to Russia grew by 14, 1% to 31480 cars. The russian representative office of General Motors reported for �AUTOSTAT� that the specialists track the situation at the market to balance the deliveries and demand. The corporation �UkrAuto� has already reported about the plan of deliveries: 65 thsd of Chevrolet Lanos for Russia.

Chevrolet Lanos

Obviously, the present reduction of demand on its model is caused by strong concurrence in the segment of inexpensive cars, against the last year, when there was a shortage of Lanos. The russian representative office of GM says that Renault Logan and a more expensive Hyundai Accent are the main rivals of Lanos.

The company �Autofan� in Togliatty supposes that the main rivals of Lanos are ZAZ Sens, which differs only by its engine (1, 3 liters) and transmission of production of motor factory in Melitopolsk and it costs by 20 thsd less than Lanos. During the first six months of this year the deliveries of this model from Zaporoghje grew by 45, 4% to 5853 cars.

The company �Marsh� in Togliatti supposes that the reduction of sales of Chevrolet Lanos at the russian market is connected with full capacity production of Lada Priora with new advantageous options, that Lanos does not have. In connection with this, dealers (in their sales) intend to �stake on� basic bundling of Chevrolet Lanos (without airbag, steering booster and conditioning system), to compete in lower price segment. After all, Lanos leaves behind its main competitors, including Lada Priora and Chery Amulet by ratio �price/bundling� and by quality of assembly of Lanos.

Besides, as dealers of Chevrolet inform, GM prepares a publishing campaign which takes place in autumn all over Russia. It intends to support the sales of Chevrolet Lanos and will include publicity on television, mass media and banners.

Chevrolet Lanos
Chevrolet Lanos
Chevrolet Lanos
Chevrolet Lanos
Chevrolet Lanos
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