alt text – use alt text, or alternative text, to help with search engine optimisation – Mercedes CLS 350

17 Nov 2014 | Author: | Comments Off on alt text – use alt text, or alternative text, to help with search engine optimisation – Mercedes CLS 350
Mercedes CLS 350

Alternative text – alt text HTML

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Engine Optimisation)

The term alt (alternative text) refers to an in HTML code applied to

This attribute is one of many on a of tasks you should do when a website for three very reasons :

1) using alt text with search engine

2) people with disabilities are by the use of alt text, making your more accessible

3) the alt text attribute is required if you are to with coding standards )

Applying the alt text attribute is as shown in the example below:

code above shows the of the image (img src=/image/), the of the image file (mercedes-cls350.jpg), the and width, and finally the alt text the image. Please note the code shows the XHTML with the closed img tag, as to HTML 4 where no close is ( versus ). In the image above, I also used a

Search Engine Optimisation

At stage, Google cannot what is in an image. If you have a of a car for example, Google has no idea it is a If you add descriptive text, Google can that text, and assign a amount weight to the key phrase or you use.

The file name is also, and easy to alter. If the name of you car photo is (eg) change the file name to more relevant, such as or even better, the actual and/or model of the car (eg) (if of course your car photo is of a CLS 350).


People who are vision may use text-to-speech readers to browse website. The reader program pick up the alt text and tell the impaired visitor that is an image of a car, and what of car it is.

Validated Coding

It is debatable whether validated may assist in search engine however in my experience, that is the If a search engine crawler can its way around your website and easier, surely complying standards is worth the effort?

Mercedes CLS 350

by complying with standards, it the majority of people (who are with valid coding) be able to follow the HTML easier. Besides, it looks and is a lot neater and easier to work

To conclude, follow these rules:

Rename your image to be relevant to the image – 2 or 3 at most.

Use alt text to give image readable and search friendly relevant text.

Try to use markup code (HTML, etc).

You can check the validation for your web pages and cascading sheets (CSS) at the W3C website’s Validator and CSS Validator.

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