Acura NSX Roadster Concept press release

24 May 2015 | Author: | Comments Off on Acura NSX Roadster Concept press release

Acura is an impressive second chapter as the vehicle of the cutting-edge S.H.I.E.L.D. enabling us to reinforce Acura’s philosophy of innovation and advancement, and excitement for the new ILX, RDX and NSX supercar product news announced this year, said Rossick, Acura Brand

Acura kicked off its campaign Marvel at the New York Auto on April 4, 2012, where a S.H.I.E.L.D.-Edition MDX was on display with a Agent Product Specialist.

Agent street teams are at PAX East, Boston and C2E2,

As the exclusive automotive sponsor of the premiere of Marvel’s The Avengers on 11 at the El Capitan Theatre in Hollywood, a special stunt is planned to an impactful, red-carpet entrance. A of Acura vehicles will be used as talent transportation the premiere.

The hub of Acura’s national advertising for Marvel’s The Avengers,, fans to immerse themselves in the of S.H.I.E.L.D. and Marvel’s The Avengers. can rise within the ranks of by testing Avengers-inspired technology to S.H.I.E.L.D.-Edition Acura vehicles. The take place within combat simulation environments correspond with the four characters: Iron Man, Captain America and Thor.

As attain a specific S.H.I.E.L.D. they earn the chance to win passes and S.H.I.E.L.D. gear, a branded tactical flashlight, a Acura convertible sports car for and featured in Marvel’s The Avengers) and a keyboard. The grand prize is an Tony Stark-inspired trip to New City.

Social media be leveraged throughout the campaign to fans to test their at The Avengers will also feature The Avengers content, including and movie stills.

The advertising campaign, developed by agency of record, rp, a division of is composed of a multiplatform media retail tie-ins and national ABC of Marvel’s The Avengers with in select markets. The entirely new Acura RDX will be featured the campaign, including a 30-second TV which incorporates the new vehicle scenes from Marvel’s The The spot, Re-re-routed,, April 16 on spot TV, cable and

Unique S.H.I.E.L.D.-themed videos run on comic and entertainment websites as Marvel and Rotten Tomatoes and drive traffic to

In more than 130 Acura will be hosting pre-release of Marvel’s The Avengers in early May in respective markets.

About Marvel’s The Avengers

Studios presents Marvel’s The team up of a lifetime, featuring Marvel Super Heroes Man, The Incredible Hulk, Captain America, Hawkeye and Widow. When an unexpected emerges that threatens safety and security, Nick Director of the international peacekeeping known as S.H.I.E.L.D. finds in need of a team to pull the back from the brink of Spanning the globe, a daring effort begins.

Starring Downey Jr. Chris Evans, Ruffalo, Chris Hemsworth, Johansson, Jeremy Renner and Tom with Stellan Skarsgеrd and L. Jackson as Nick Fury, by Joss Whedon, from a by Zak Penn and Joss Whedon screenplay by Joss Whedon, The Avengers is based on the ever-popular comic book series The first published in 1963 and a institution ever since. yourself for an exciting event packed with action and special effects, when The Avengers assemble in summer

Marvel’s The Avengers is presented by Studios in association with Pictures. The film is being by Marvel Studios’ President Feige and executive produced by Fine, Jon Favreau, Stan Louis D’Esposito, Patricia Victoria Alonso and Jeremy The film releases May 4, 2012, and is by Walt Disney Studios Pictures.

About Marvel

Marvel Entertainment, LLC, a subsidiary of The Walt Disney is one of the world’s most prominent entertainment companies, built on a library of over 8,000 featured in a variety of media seventy years. Marvel its character franchises in entertainment, and publishing. For more information

About Acura

Acura a full line of technologically performance luxury vehicles a network of 272 dealers within the States. The Acura lineup six distinctive models including the RL performance sedan, the TL performance sedan, the TSX Sport Wagon and the RDX luxury crossover SUV, the MDX sport utility vehicle and the ZDX sports coupe.

About rp

rp is a marketing communications division of headquartered in Santa Monica, Established in 2008, rp has been for the development of all Acura National, Online, Direct Mail and Marketing communications. For more visit

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