2014 Mercedes-Benz S-Class Got a $1 Billion Makeover

4 Jan 2015 | Author: | Comments Off on 2014 Mercedes-Benz S-Class Got a $1 Billion Makeover

Jon Alain Guzik

story first appeared in the 23 issue of The Hollywood Reporter

All you need to know about the competitive luxury automobile is this: The new 2014 Mercedes-Benz rear seats not only a hot-stone-massage option but their own app to seat movement. That give an idea of just how luxury is compulsory these to sell a plausible luxury

The new S-Class, which launches in and will most likely be at $95,000, is the latest edition of the car has been Mercedes-Benz#39;s flagship for 41 and has a deep penetration among and pro sports — Tiger and Demi Moore have spotted in them. But lately, the S has challenged for the hearts, minds and of Hollywood by the $78,800 Audi A8 L, the BMW 750Li and especially the $83,570 Tesla Model S P85. The considered a midsize car despite its outsold the larger German in America in the first quarter of with 4,900 units compared with the S-Class at

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For 20 I was a very happy Mercedes-Benz says Paul Kiesel . a Hills entertainment attorney. I had an but found it much too big and not particularly It was a tank.

Four months Kiesel forsook his latest and bought a Tesla.

It#39;s like Kiesel that must win over if the S is to remain The car is far from unpopular — in its current and somewhat dated the S-Class remains the No. 1 full-size sedan in America, with sales of 6,788 units.

Says Steve Cannon . CEO of USA, It#39;s the flagship of the industry.

Nonetheless, according to Bridge . an auto analyst at SP IQ, Mercedes spent more $1 billion revamping production to the S-Class its first serious since 2006, and the differences are I think the new S-Class is going to in a lot of the Rolls-Royce and Bentley buyers, Mark Barsoomian . general manager at Mercedes-Benz of Beverly That#39;s what Mercedes-Benz is for in a lot of ways.

Where the previous S was all efficiency, the 2014 is all about and safety, with a major on luxury. Luxury was the strongest for innovation, says Hermann-Joseph . the car#39;s design engineer.

The new S-Class is larger than at 17.2 feet long Tesla is almost a foot and has a more imposing presence, its longer hood, domed and gently slanting rear of the Bentley Mulsanne. (Mileage be close to the current model#39;s 19 mpg highway.) Mercedes deepened the hallmark design cue, the line that descends front to rear and creates a effect over the entire of the vehicle. Inside, the S is stuffed some of the most over-the-top available, including a system scans the road surface a stereo camera and instantaneously the suspension. The front cabin a Gulfstream#39;s cockpit, with an interactive screen nested the usual burled wood the rear compartment evokes the luxury of a Lufthansa first-class with foldout tray exotic wood inlays and Nappa leather than a menswear workshop.

All of which delivers the car into the without jettisoning its luxury-liner You can immediately recognize that a Mercedes, says Hans-Dieter . one of the designers. That way, our don#39;t have to get used to the new car and an idea about the quality the start. (Mercedes claims it has than 20,000 preorders.)

Mercedes-Benz S-Class

the previous S came in hybrid and options, a plug-in hybrid of the new S is available only in Europe. that model — not a pure electric like the — makes it to the U.S. as it will be a major salvo in the luxury-car wars.

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