2014 Mazda 3 press release

15 Apr 2015 | Author: | Comments Off on 2014 Mazda 3 press release
Mazda 3

July 3, 2013. Mazda Corporation revealed the hatchback of the all-new Mazda 3. The redesigned 3 is the third in Mazda’s new generation of that adopt both the of Motion design theme and the of SKYACTIV Technologies. The sports that will redefine pleasure will be launched the globe.

Thanks to the dynamic of KODO design, the Mazda 3 exhilarating driving at first In addition, SKYACTIV Technology a jinba-ittai experience of oneness car and driver, which deepens every mile driven. for the first time with the 3rd Mazda 3 is a new car connectivity system broadens the scope of that experience.

The system features a new Machine Interface (HMI) is designed with the highest placed on driving safety. A range of Mazda’s i-ACTIVSENSE active safety technologies aid the in recognizing and avoiding hazards. has consistently aimed to offer driving pleasure and this package ensures the all-new 3 is no exception.

Innovating the sports

Like the CX-5 and Mazda 6 it, the all-new Mazda 3 embodies design and SKYACTIV Technology, introducing a new HMI (Human-machine Interface) design and connectivity features.

The new 3 incorporates the dynamic expressions of design and suite of SKYACTIV which delivers jinba (oneness between car and driver) and outstanding environmental performance. It features a wide selection of i-ACTIVSENSE safety technologies and a new HMI and Connectivity System which driving safety. The Mazda 3 has evolved in every sense.


The rhythmical undulations of the surface complement KODO expression of motion and the proportions a sense of off-the-line power.

wheels positioned in the four and highlighted by boldly flared create a wide, strong

The signature wing appears to be from solid metal, it a sculpted finish that quality and depth.

The grille is low on the face and the license plate is incorporated into the grille to a strong sense of forward

The sleekness of the headlamps is emphasized by them from the turn which are positioned above the fog In addition, a lighting signature a sharp line of light strong sense of presence.

reflections flow over the surface from the headlamps and fenders along the side to the expressing rhythmical motion.

The cabin is positioned toward the of the body creating a raked that rises dramatically the rear and emphasizes a sense of and speed.

Taillight rings in the combination lamps add a sporty High-grade models feature a illumination signature that from either side of the top of ring.

The line-up of 18-inch wheels, 16-inch aluminum and 16-inch steel wheels full wheel caps are to express dynamic motion hub to rim. They also a combination of sure-footed stability and agility.

The seven available colors emphasize the emotional design. The line-up includes Red Mica and two new colors; Titanium Mica and Deep Crystal Mica.

Interior design

The is designed to create a driver-oriented with a front-rear axis makes the driver feel at one with the car, as well as a comfortable environment for the passenger.

The new Driving Display displays speed, information from the system and other important information on a clear panel mounted behind the instrument hood.

The new instrument cluster features a centrally positioned gauge surrounded by a pair of digital displays. The dial for the center gauge features metallic numerals that the interior’s fine craftsmanship.

A red around the center gauge to pulsate as soon as the driver the door. The Active Driving rises into position the ignition is turned on.

To further emphasize a sporty the easy-to-operate shift knob is in leather and satin-chrome plating. For the automatic and manual transmissions the incorporates a shifter boot.

A horizontal decorative panel across the instrument panel extends the width and impression of

Finished in lustrous piano contrasted against the metallic of satin chrome trim, the console has a high quality

The seat design provides and support while at the same reducing weight. Sculpted seat backs increase clearance for rear seat The use of differing colors and materials the taut, sporty look of the

The interior is available in off-white or leather, and in two types of fabric of each is available in black or

Dimensions and driving comfort

The and rear hip points are lowered in with the reduced overall so the new Mazda 3 retains about the headroom as the previous generation.

front and rear shoulder contributes to greater comfort for

Rear legroom is ample at 909 mm and the seatbacks are 50 mm taller. In addition, the seat backs are sculpted to rear seat occupants comfort.

Driving position

essential to operating the vehicle are to maintain natural angles the driver to react quickly and

The pedals are laid out symmetrically to the and right of the driver’s center A hinged organ-type accelerator is used for safety and comfort.

the base of the A-pillars 100 mm rearward forward visibility for both the and front passenger. Mounting the mirrors on the doors instead of the of the A-pillar expands the scope of when looking over the from the driver’s seat.

the seat cushion larger optimizing the seatback realizes a seating position with lateral support.


The new 3 accelerates precisely as the driver and produces a pleasing engine the instant the accelerator pedal is

To meet the diverse needs of a variety of customers around the the new Mazda 3 offers the broadest of SKYACTIV powertrains. The gasoline include the SKYACTIV-G 1.5L, and 2.5L, and the SKYACTIV-D 2.2L engine is also introduced. America will receive the and 2.5L SKYACTIV-G engines.

The line-up includes the SKYACTIV-DRIVE automatic transmission, and the SKYACTIV-MT manual transmission. A gasoline-hybrid is available on the Mazda 3 sedan, and be introduced in Japan.


A new gasoline engine added to the line-up that achieves a compression ratio of 13.0:1 in some markets). It greatly dynamic performance and fuel over the MZR 1.5 engine of the previous

Maximum power: 86kW, torque: 150Nm (values are for specification hatchback with transmission)


a high tumble port and exhaust system that engine output.

A special version is available for European vehicles.

Maximum power: 155 HP, torque: 150 lb. ft.

Maximum power: Maximum torque: 210Nm are for European specification hatchback manual transmission)

Maximum 88kW, Maximum torque: (values are for hatchback with transmission)


output at low- to mid-range is increased by 10-15% over the MZR 2.5 and the weight is reduced by 10%. The 2.5L produces ample exhibits excellent fuel and low NVH.

Maximum power: 184 HP, torque: 185 lb. ft.


clean diesel engine, its extremely low compression ratio of achieves a high level of performance, plenty of torque and power output throughout the rev

Maximum power: 110kW, torque: 380Nm (values are for specification sedan with transmission)


The six-speed transmission achieves a direct feel and quick gear that contribute to quick


The lightweight and compact manual transmission with its crisp shift pattern the driving dynamics expected of a compact.

Mazda’s original idling stop system, its smooth stopping and starting, to fuel economy improvement in world driving by shutting off the when the vehicle is stopped in select markets).

Mazda’s i-ELOOP brake energy system employs a capacitor to electricity generated when the car Brake energy regeneration improve fuel economy by the amount of electricity the engine to generate (available in select

The combination of i-stop, and i-ELOOP can be to improve fuel economy in real-world driving situations in select markets).

Chassis and

The high-performance, lightweight SKYACTIV-CHASSIS the sense of oneness between car and Carefully engineered load ensures a firm grip on the that the driver can feel.

line stability, tire and ride comfort have greatly improved by tuning the system’s springs, dampers and

Mazda 3

Mazda’s new mechatronic column-type power assist steering is compact and lightweight. The steering ratio is 14:1.

The brake is very responsive, allowing control and braking distance is amongst the best in the class. to the system also reduce and improve fuel economy.

The and highly rigid SKYACTIV-BODY rigidity by approximately 30%, to the previous model, with a brace structure that body deformation when

Weight reduction/Aerodynamics/NVH performance

The of the lightweight SKYACTIV powertrain, use of high-tensile steel and thorough of over 300 components of which the is comprised reduce overall by approximately 90 kg for the European specification with diesel engine and transmission.

A new active air shutter in front of the radiator automatically and closes in accordance with conditions. This improves performance and contributes to gains in fuel economy.

Achieves aerodynamic performance with a coefficient of 0.275 for the hatchback and for the sedan. (These values are for with the active air shutter.)

A new lightweight material that a high level of noise is introduced on the dash insulator and mats, and insulating material is positioned for maximum effectiveness the instrument panel. These achieve a level of cabin that stands among the top in the

Active safety

Mazda Safety is Mazda’s development that aims to help the avoid dangerous situations they occur by minimizing the that can lead to an accident and the range of conditions in which the can be driven safely and with of mind.

The all-new Mazda 3 a wide range of Mazda’s safety technologies dubbed These technologies use sensing such as milliwave radars and to support the driver in recognizing avoiding collisions and minimizing when accidents do occur.

Beam Control System The system automatically switches the between high and low beams.

Spot Monitoring System (North America and Australia Vehicle Monitoring System (North America and Australia These safety confirmation detect vehicles approaching the blind spot areas at the and rear, and issue an alert to the driver.

Lane Departure System (LDWS): It monitors the markings on the road and issues a to the driver when it predicts the vehicle is going to depart its lane.

Forward Obstruction (FOW): This system the vehicle ahead and issues visual and audible alerts to the driver take evasive when it determines a high of collision to exist.

Smart Support (SBS) (North excepted): When travelling in the to high-speed range, this detects vehicles or obstructions and applies the brakes in two stages.

City Brake Support SCBS helps prevent or impact with the vehicle when traveling at slower

Mazda Radar Cruise (MRCC): The system determines the in speed and distance separating the new 3 from the vehicle ahead and adjusts vehicle speed to a safe distance.

Passive safety

The SKYACTIV-BODY absorbs impact energy any direction and minimizes the chance of deformation.

Safety features are to soften the impact and mitigate in the event of a collision. This dual front airbags, side airbags, and curtain


Introducing a new generation Human-machine based on the Active Driving concept, aims to help maintain proper posture, on the road and drive more even while handling amounts of information.

Information during driving is divided groups and an innovative layout is to let the driver safely handle amounts of information.


The new Infotainment System by Mazda in conjunction with the customer’s to provide an Internet connection and functions.

The operating system can be so customers always have to the latest services without out any hardware.

The system can receive and play music from CDs and audio players. When to a smartphone, the system also access to internet radio as Aha Radio and Stitcher, etc. available in some regions.)

A premium audio system Bose Centerpoint 2 virtual sound playback technology is as an option.

The system can read and short messages aloud the vehicle is in motion using technology. When a smartphone is it can read aloud the latest tweets and Facebook news entries, and also post messages using the Shout

The system enables the customer to the Internet for the locations of places want to go and set them as target (not available in some

A navigation system with provided on SD media cards is as an option.

source. Mazda

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