2006 Mitsubishi Lancer Evolution IX MR – Super Street Magazine

15 Aug 2014 | Author: | Comments Off on 2006 Mitsubishi Lancer Evolution IX MR – Super Street Magazine
Mitsubishi Lancer

One of the Tuning Community’s Most Polarizing Individuals Reveals His Evolutionary Masterpiece

Automotive culture is largely driven by the Internet. Technology has taken over and anybody who isn’t seemingly “connected” could be considered almost as an outcast. Every day, there seems to be a new tuner-related website or blog appearing, recycling the same automotive content you’ve seen on a similar site the day before and the almighty “online feature” has become the pinnacle that every enthusiast strives to attain. “We”, collectively, have become incredibly over-saturated and overwhelmed by cheap thrills, even cheaper trends and flooded with replicated parts.

Quantity has consumed quality and function pushed aside in place of form. The tuning culture that our elders fought so hard to build for us—is dying.

There are those who have fought very hard to keep tradition alive, however. These select few are the enthusiasts who have always held true to a more classic way of tuning and refuse to take shortcuts in favor of Internet fame. Japan is still seen as a source for inspiration and their influence is still seen in the parts that they acquire, no matter the cost or wait time.

They are unwavering in their ideas and never bend their beliefs to support companies that deliver counterfeit products to our community. Jay Bryan, or known by the Internet enthusiasts simply as “dropjay”, is one of these defenders of the old guard. If you have ever heard of “JDMEGO”, then you’ve probably encountered the name of someone or some website that has stolen or copied another site that has stolen/copied the authentic, original JDMEGO.

The OG JDMEGO, was created by Jay Bryan years ago, back before blogging was all the rage and in the days when the JDM acronym actually meant something. It was a little website that used to contain cool and random images of Japanese automotive builds, toys, and whatever Jay was working on at that particular moment. JDMEGO was one of the first, true private tuner blogs.

There was no funding other than out of Jay’s own pockets and as such, it also served as a medium for Jay to express his ideas and displeasures about the tuner community. JDMEGO is still around even amongst the wild influx of car blogging the last few years, but he doesn’t dedicate a lot of time into providing constant updates anymore. Why? Well, probably because he despises the current state of things.

Every now and then, he will even take the site offline completely and disappear for months, only to reappear at his own discretion.

Knowing Jay, he probably wouldn’t even care too much that we’ve said so much about him already. He’d rather us focus more on his 2006 Mitsubishi Evolution IX than talk about a life that he feels is utterly mundane. We, on the other hand, feel that now is as good a time as any to shed some light on this polarizing figure. Some love him, some hate on what he has to say, but many if not all, simply don’t understand him.

Those who have supported him through the years have probably never even seen him or know his face. He’s a bit of an enigma. You would know him more for his words than who is really is.

When it comes to his love of cars, he’s been especially adamant about what he stands by. As stated previously, “JDM” used to mean something much more. Not only did it stand for goods specifically from the Japanese Domestic Market, it also stood for quality, rareness, and most of all, authenticity.

He wants nothing to do with counterfeit/knock-off/fake parts because he feels that it ruins our industry and he’s never been afraid to voice his opinion. You will never find such parts in any of his builds, whether it be the Subaru WRX wagon he built in the early 2000s, the Evolution that followed, and definitely not in the BNR34 that he had at one point. It has and will always be a goal of his to defend authenticity.

Every car that he has ever touched represents that principle. The backlash from his detractors has been fervent, but as you will see from this build, he has pressed forward in his mission.

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